TWENTY-FIRST ANNUAL YEAR BOOK— PART II 115 



Besides the selection, we take up the care of the garments. Then it 

 comes to shoes, and we emphasize particularly good taste in shoes. Last 

 year Dr. Means came to me after one of my programs and said, "I want 

 to criticize you for the style of shoes you are wearing." Here I was put- 

 ting on this program and criticizing shoes, while I myself apparently did 

 not have the correct shoe. I had sensible heels and I thought that I had 

 a correct shoe, so it behooves one who is standing up there advocating 

 good taste in dress to know whereof he speaks. Mine are all right, now. 

 (Laughter.) If you are advocating good taste in dress, you must also 

 stand for correct style in shoes. If you go down to one of the shoe shops 

 and tell them you want correct shoes for all your models, they will give 

 them to you. I went down to one of the shoe men in our town and said 

 that I wanted shoes for our models, and he replied, "I will furnish you cor- 

 rect shoes for every model at the Style Show, for we feel that it is one 

 of the biggest advertising features we can promote." So the next occasion 

 I had to put on a program of this nature, I asked one of our Ames mer- 

 chants to furnish the shoes, and he said "Certainly; I'll be glad to furnish 

 you the shoes for all your models." You see, the merchant is willing to 

 cooperate with us, because of the advertising he gets. If he can say to 

 the customer that comes into the store, "This is the type shoe that they 

 showed down at the Style Show," that is good advertising for him. And 

 tlie same applies to clothing models. 



Then the health work can be taken care of by your fair programs by 

 cooperating with your local Red Cross and the local physicians. The local 

 Red Cross and physicians have done wonders in helping to improve child 

 health, and there are many children who anticipate from year to year 

 going to the fair and having their weight taken and their improvement 

 noted. Of course, this applies more particularly to children who are six 

 or seven or eight. They are interested in their improvement and gain, 

 and the parents are also interested. If they aren't interested, they 

 should be. 



I think child culture is becoming popular in fair work, and I am so 

 glad that something is being done to improve the human family by the 

 fairs. I can remember on my grandfather's farm not so very long ago 

 where he had all sorts of poultry running about, with no particular kind 

 or breed. Then there came a change to better stock and better poultry — 

 the result of educational features offered by the fairs. If that is done by 

 the fairs, isn't it just as important for the family to have better health; 

 and isn't it a bigger undertaking for the future to promote better health 

 and better family life, than it is to promote better farm livestock? 



The gardening work is of interest to the farm woman from the stand- 

 point of getting out doors. She is very much interested in gardening. 

 We can all remember the gardens we had planted — we all have our pet 

 hobbies of planting things, and it takes years and years to get the garden 

 down to a most efficient basis, and we are always interested in finding out 

 the better schemes and the more scientific ways of doing things. 



I listened to a demonstration of poultry put on by a group of girls club 

 workers in our state, and I came to the conclusion that the three little 

 girls and two little boys that gave the demonstration on poultry knew 



