160 IOWA DEPARTMENT OF AGRICULTURE 



sition feature to combine the entire community interest and insure sub- 

 stantial success. 



The President: Are there any questions you wish to ask Mr. 

 Bailey? If not, we will pass on to the next subject. 



Is Mr. Pearse in the room? We will next hear from Mr. J. R. 

 Pearse of Pearse, Robinson & Sprague, on his paper entitled ''Get- 

 ting results in planning the modern fair." Mr. Pearse. 



J. R. Pearse, Landscape Architect, Des Moines, Iowa. 

 Mr. President and Gentlemen: 



Recently I heard three rules for a public speaker, and it seems to me 

 they are pretty good rules to follow, and I have decided always to bear 

 them in mind and try to follow them. The first is to stand up so every- 

 body can see you; second, to speak up so everybody can hear you, and 

 the third is to shut up so that everybody will like you. (Laughter.) Now. 

 I want to shut up as soon as I can. 



You men are, of course, here from a number of different professions. 

 Some are farmers, some are merchants, some are doctors, lawyers, etc. 

 We cannot tell from the looks of you just what you are. There Is a way 

 of telling, however, from a method I heard recently, what a man's religion 

 is by the car he drives, and these are the rules we should follow: You 

 can always tell that the man with the Cadillac, the elite of the motor 

 world, is an Episcopalian because it is an aristocrat. If a man drives a 

 Buick he is a Methodist because it is so noisy. The man who drives a 

 White Steamer is a Baptist because it takes a lot of water to run it. 

 If he has a Ford, he is sure to be a Christian Scientist, because he merely 

 thinks he has a car. (Laughter.) 



The subject as assigned to me, "Getting Results in Planning the Mod- 

 ern Fair," may give you the impression that I have in mind to tell you 

 how to run your fair. That I cannot do, nor is there any one who can. 

 Your fair is governed and your exhibits, concessions, free entertainments, 

 etc., are based upon the existing conditions in your community. You 

 know those best and you know what the traffic will stand. 



Do not misunderstand me, I would not under any circumstances try to 

 tell you how to run your fair. You know how to run your fair. I can 

 only suggest to you how to plan your fair in the arrangement of build- 

 ings, entrances, exits, parking space, traffic arrangements, and the loca- 

 tion of each and every unit on your fair grounds. 



You are interested in the development of one fair ground. We are 

 asked to be interested in many fairs. Each of these is different, no one 

 plan would fit two fairs any more than one suit of clothes would fit two 

 men. A separate plan should be worked out for each fair. 



We find on many grounds an attempt of the duplication of an arrange- 

 ment of buildings or the adoption of a building plan exactly like that 

 found on another fair, with a result similar to the man who employed the 

 Chinese tailor. He bought the cloth and gave this to the Chinese tailor 

 with an old suit of clothes to be used as a pattern. The new suit was 



