Secretary Corey has very thoughtfully gathered some statistics regard- 

 ing the cost of publication of these awards, and I am going to use these 

 figures at this time. 



Fifty-six fairs of the State have reported the cost, and I find that the 

 total cost of publishing the financial statement and list of awards for 

 these fifty-six fairs was $3,378.38, or an average per fair of approximately 

 $60.00. I find that the largest sum paid by any fair was $250.00, the small- 

 est sum being $9.50, and that four out of the fifty-six, paid nothing for the 

 publication. 



The analysis of these figures shows that there is a big variance in the 

 charges made for this service, which may be accounted for in one word 

 and if you will permit me to use this word I will say "Generosity" — all pub- 

 lishers being generous and some more generous than others. This also 

 goes to show that the publishers of the State of Iowa have no combine, 

 especially when it comes to publishing premium awards, and that the 

 charges depended largely on the expansion and contraction of the word 

 "Generosity," some publishers being more magnanimous than others. The 

 figures reveal that the publishers of Iowa have been very generous with us 

 Fair Secretaries and the Associations that we represent, for which we 

 should commend them. 



Personally I believe they should be, as our fairs are unlike other insti- 

 tutions that are conducted for pecuniary profit, and who can afford to pay 

 legal rates for such work. I believe the large majority of publishers of 

 the State are boosters for their local fairs, the figures would so indicate, 

 and that the charges they have made were only nominal, possibly repre- 

 senting cost in many instances, other instances not even representing cost 

 of composition. I believe the publishers realize that the fairs of Iowa are 

 of a sort of semi-public institutions, that they are educational in their 

 nature, and are run for the general good of their respective communities. 

 The figures would also indicate that the publisher also realizes the news 

 value of the printing of premium awards, and that he was crediting 

 back to us this difference, that is the difference between the price he is 

 allowed by law and what he is charging us. 



If you will pardon me I will take for example the Fair which I represent. 

 I prepared the copy for publication of our premiums and awards, and con- 

 densing it as much as I could, it occupied ten columns of space, or 209 

 inches of regular newspaper columns. I presented this copy to the pub- 

 lisher of the Fort Dodge Messenger, explained the situation to him and 

 asked him to be as liberal with our Association as he could consistently. 

 He assured me that he would treat me right, that he realized that the 

 Fair Association could not, without great sacrifice, pay legal rates for this 

 publication, and with that I left the copy and awaited the bill, which I 

 had reason to believe would be fair and reasonable and one that we could 

 pay without seriously handicapping us. The bill came, and it was $109.25, 

 based on regular advertising rates, which we had paid for our display ad- 

 vertising. I considered this charge very fair, and the bill was paid without 

 complaint. 



