TWENTY-FIRST ANNUAL YEAR BOOK— PART III 193 



extra space consumed to convey the information as it is desired for pub- 

 lication, and thus curtail to the greatest extent the cost of the printing 

 of these awards, and that each Secretary have a common understanding 

 with his local publisher, as to the cost of such publication, based on the 

 information that will be furnished you by the Secretary of Agriculture, 

 that is the knowledge of what the various publishers are charging for 

 this service, then striking an average with such publisher. 



I believe that the publishers of Iowa will co-operate with you in this 

 matter and meet you on a fair, equitable and reasonable basis. 



I believe the newspaper men of Iowa are with us and for us, and if for 

 any reason your newspapers are not with you, I would suggest that you at 

 once hold a communion with them, and get together. You need their 

 support to make your fair a success, and they need your fair to make the 

 wheels move in your community, and also be ever mindful that your 

 newspaper is your greatest asset when it comes to publicity, and that 

 co-operation is the watchword. 



I have written several of the leading publishers of Iowa, concerning 

 this proposition, and have had nothing but favorable replies. In fact 

 most of the publishers have volunteered to give free publication to the 

 list of awards, providing these awards are furnished them when they 

 are news, not a month or more after the fair — but when your fair is in 

 progress. 



I believe that if every fair Secretary will see that his newspaper is 

 provided with this information during the week of your fair, immediately 

 after the judging is over, that you need not worry over the charges made 

 — this information can be given out promptly if we will all attend to it. 

 Have your assistants prepare this copy as fast as the awards are made 

 — it is no big job — just a little detail work, that's all — but just as im- 

 portant as any other of the many details of your fair management. 



In conclusion I am going to say — don't scrap with your home newspaper 

 — make him your friend — take him in your confidence — and you'll find him 

 as good a booster as any human being — he'll do as much as anyone to 

 make your home fair a success. 



The President: We have with us this afternoon Mr. G. L. Cas- 

 v^ell, who represents the Iowa Press Association, and he will now 

 speak to you. Mr. Caswell. 



G. L. Caswell, Secretary, Iowa Press Association, Ames, Iowa. 

 Mr. President, Gentlemen: 



I am very pleased to appear before the biggest bunch of boosters for 

 the general welfare of Iowa that there is in existence outside of the 

 newspapers. I realize that any work that you gentlemen are doing for 

 the fair associations, you find one big thing that the average newspaper 

 man finds, and I leave it to you if I am not right, and that is a lack some- 

 times of public appreciation of the disinterested efforts and the awfully 

 hard work you are doing for the public welfare. Am I not right? And 

 the newspaper man is confronted with that thing not one month in the 



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