TWENTY-FIRST ANNUAL YEAR BOOK— PART VI 493 



REPORT OF THE STATE DAIRY COUNCIL. 

 By W. A. Wentworth, Secretary, 



Herewith we are pleased to hand you a report of the Dairy Council 

 movement. 



At the outset we wish to refer to the work of the National Dairy Coun- 

 cil. In a very complete report submitted by the National organization we 

 find that during the past year they have distributed throughout all parts 

 of the United States more than THREE MILLION PIECES of literature 

 in the form of colored posters, booklets and leaflets. This material has 

 gone into the homes, schools, educational and public institutions and has 

 been displayed at fairs, a large variety of conventions, and has been 

 largely reproduced in the press. The demand has been so great for these 

 that in several cases as many as four different editions have been printed. 

 Had the Council finances permitted, it would undoubtedly have been possi- 

 ble to distribute twice the amount of literature. 



During this time a total of 15,000,000 people have been reached in the 

 United States. To these people the story of milk and its products, as an 

 economical and essential food has been told once, twice and in many 

 cases even oftener. This work should be increased until the total popu- 

 lation is reached and told many times the truth of dairy product's. 



In addition to the number of people reached in the United States, re- 

 quests have been received from many foreign countries, including among 

 others Australia, England, France and Canada. This demonstrates the 

 wide distribution of the publicity which is being handled by the Council. 

 There is available, at this time, for distribution, an educational po-te^'. 

 on "Ice Cream, A Nutritious Food." Four posters in colors, respectively 

 Use More Milk, Use More Butter, Use More Ice Cream and Use More 

 Cheese, showing very strikingly the comparative values in dairy foods 

 and ordinary staple foods, have been in great demand. Pamphlets en- 

 titled "The Dairy Recipe Book," containing 150 recipes of dairy dishes, an 

 illustrated booklet, entitled "Food Facts," and another entitled "Milk, 

 The Necessary Food," have received unusually wide distribution. In addi- 

 tion to these, the Council is prepared to provide newspaper plates for use 

 in commercial advertising. They have also a series of colored slides for 

 use in motion picture houses, and at the present time have the Mik Dairy 

 Plan on motion picture film which can be secured and used in motion pic- 

 ture houses. 



In all of this work the National Dairy Council has expended only about 

 ^56,000.00. To obtain the same results in nation wide newspaper adver- 

 tiping, an expenditure of more than half a million dollars would have 

 been necessary. 



STATE DAIRY COUNCILS. 



At the present time there are functioning in the United States twelve 

 dairy councils, these being in the states of California, Oregon, Colorado, 

 Idaho, Minnesota. Iowa, Missouri, Wisconsin, Michigan, Pennsylvania, 

 Connecticut and the New England states. At a meeting held in Chicago 



