494 IOWA DEPARTMENT OF AGRICULTURE 



in the 12th day of October, a plan was developed for closely federating 

 these several state councils and effecting a successful relationship with 

 the National. At the present time this matter has not been ratified by 

 all of the states but will be submitted to the members as soon as definite 

 ratification has been completed. This is in the hands at the present time 

 of the officers of the various state councils and we feel is receiving very 

 careful attention before ratification is effected, 



THE IOWA DAIRY COUNCIL. 



The Iowa Dairy Council has been quite closely affiliated with the Na- 

 tional, and in all of the work which it has done up to the present time 

 has used the material issued by the National organization. 



A large share of the time during the past year has been devoted to 

 furthering the organization. At the present time the work is being sup- 

 ported by one-half of the local creameries of Iowa, by all of the ice cream 

 manufacturers, by the central creameries, most of the milk dealers and 

 the milk producers in many localities. During the winter of 1920-21, it is 

 planned as nearly as possible to complete the work of organization 

 among all the branches of the dairy industry of the state. This should 

 then make it possible to have sufficient funds within the state to make 

 the work much more effective and at the same time support to a con- 

 siderable extent the National Dairy Council which alone can reach the 

 market upon which the butter of Iowa is sold. 



To report the work which the Iowa Dairy Council has done during the 

 past season in promoting the interest in the food value of dairy products, 

 we cite you first to a campaign which was conducted through the schools 

 of thirty-one counties of Iowa during the last three weeks of May. In this 

 campaign the Dairy Council merely served as the directing force for 

 speakers provided by the Dairy and Food Commission, the Agricultural 

 Extension Department, the State Dairy Association, and the State Univer- 

 sity of Iowa. In this connection we wish to make acknowledgement to 

 each of these for the very splendid support given. A total of nineteen 

 speakers were used in this campaign. In a general way three speakers 

 were employed for three days in a county with the county agent, the 

 county superintendent of schools and the home demonstration agent being 

 local directors of the work. Most of the schools in the counties covered 

 were reached and a total of 53,812 school children and 4094 adults heard 

 the story. In this campaign 387 schools were visited, talks were made in 

 factories, picture theaters, before commercial clubs and women's societies 

 to the number of forty. The indications are that because of the very sat- 

 isfactory results obtained during this campaign, that it will be continued 

 and increased another year. 



The Iowa Dairy Rally was held at Waterloo in July to interest the 

 county agents in the further activities in dairy production work. At this 

 time many speakers of note were provided and quite a large representa- 

 tion of the county agents were present, as well as many members of the 

 Agricultural Extension Department, the Home Demonstration Agents and 

 members of the industry. Out of this meeting we have found that there 



