, TWENTY-FIRST ANNUAL YEAR BOOK— PART VI 495 



seems to exist a closer relationship between some of the people engaged 

 in education work and the dairy industry. There can be no denying the 

 fact that in proportion to the importance of the industry to Iowa, it has 

 not received such support from these forces as would be warranted. 



During the county fair season thirty-nine fairs were provided with 

 posters and other literature for display and distribution, largely by the 

 CDunty agents and home demonstration agents, together with some mem- 

 bers of the Dairy and Food Commission. In a few cases county nurses 

 have been provided with the same material; in addition to these fairs a 

 booth was maintained at the Iowa State Fair and also one at the Iowa 

 Dairy Cattle Congress showing to the visitors somewhat of the value of 

 dairy products in the way of graphic reproduction on a large scale of a 

 milk bottle, print of butter, brick of ice cream, and a slice of cheese. The 

 rcilk bottle rotating set forth concise statements regarding milk and its 

 value, particularly to the child. The other replicas each told briefly of 

 the value of the product which it represented. 



During the Iowa State Teachers' Association convention held in Des 

 Moines on November 4 and 5, it was arranged to have talks on dairy pro- 

 ducts made before several group meetings of the teachers. This appears 

 to have been very successfully carried out by the ladies who spoke, for 

 in the reports submitted following the convention this statement was 

 made, "So far from every meeting there has been some one who wanted 

 some definite work done" in their schools in the nature of further inter- 

 esting the child in the use of dairy products. 



We are at this time checking up the sale of butter in the local markets 

 in the state of Iowa. There is no way, as yet, to determine how much 

 butter is sold in Des Moines or large cities, but in towns of 1,000 or 

 smaller where one creamery supplies practically all the butter used, it is 

 possible to get an idea of the amount sold. We can find out how much 

 they are selling this year and how much they sold last year and before. 

 We are establishing 1917 as the normal consumption, prior to the war. 

 Then butter was selling at about 37c a pound and shortly the price began 

 to rise and what we want to know is how have sales continued during 

 the past four years? We want to cover a good many more cream.eries before 

 anything definite is said; however in general, up to the present time, we 

 find that in 1918 there was a decrease of about 16% under 1917 in the 

 consumption of butter in these smaller towns of Iowa. That includes 

 the patrons of the creamery and the store sales in the town. In 1919 the 

 average increase is about 5%, that is the stores bought and the patrons 

 used about 5% more than in 1918. Now, in 1920 vee find a variation in 

 figures and at the present time it is not safe to say that an average pre- 

 vails, but every creamery visited shows increases varied from 8% to 16% 

 over the sale in the respective towns during 1919 — that with the price of 

 about li/^c more than last year. Better knowledge of dairy products is 

 increasing its consumption in Iowa. If it is accomplishing these results 

 in Iowa, no doubt it is elsewhere. 



In the Dairy Council work thus far sufficient progress has been made 

 in organization that all of its present members should feel very optimis- 

 tic in regard to the support which will be received. At the close of an- 



