TWENTY-FIRST ANNUAL YEAR BOOK— PART VI 503 



No. 2 grade in stock at 5c lower. Ninety per cent of our patrons are 

 getting 5c premium per pound fat on the sweet cream which they furnish 

 during cool weather. Our biggest trouble has been to get sweet cream 

 enough in warm weather to take care of the trade which we have estab- 

 lished on this State Brand. The past three months we printed each 

 month better than 10,000 pounds, most of it being State Brand. Trading 

 has not fallen off one bit on the State Brand Butter, since prices have ad- 

 vanced but on the lower grade it has fallen off the same as usual this 

 time of the year. The future outlook for a State Brand is so bright that 

 I hardly know how I can express its worth to the creameries of Iowa. 



I am very much surprised that in the last few years so few buttermakers 

 have taken advantage of this great opportunity for their cream.eries. I 

 cannot help but believe that some of them do not comprehend its mean- 

 ing or they would have gone after it with heart and soul until they re- 

 ceived permission to use the brand on the best butter which they manu- 

 facture. 



Surely our creameries do not take the same attitude toward this brand 

 as many farmers did toward thorough-bred stock some 15 or 20 years 

 ago; if a man paid a hundred or two hundred dollars for a high-grade 

 hog, at that time, his neighbors thought him crazy. The same was true 

 with high-grade cattle having good records back of them. They called 

 it "humbug" in those days. When the hand separator first came into 

 use and was getting a good start in this country and buttermakers were 

 aware of the fact that these machines were ruining the quality of our 

 butter, some of them could see it no other way but that the separator 

 had to go to the junk pile and our creameries return to the whole milk 

 system. Instead of the system of handling this product changing, it was 

 some of the buttermakers who changed their occupation, and tlie rest 

 have changed their minds. Let's get back to 1920. And what do we find? 

 In nearly every community will be found farmers who specialize in some 

 kind of high-grade stock. These men have all learned there is some- 

 thing in pedigreed stock or we would not have men that pay from $10,000 

 to $40,000 for one hog or other animal. 



As I have said before, we have in this state a Butter Mark or Brand, if 

 you wish. Butter under this Brand must have a high record. Quality is 

 the foundation. The goods manufactured and sold under this name pro- 

 tects the producer, the manufacturer and the consumer. On every pack- 

 age is displayed the pedigree which goes to show its superiority. 



The consuming public grasps the idea, then why not the creameries? 

 It can be had only through you and me, and with the aid of the State. 



If there is any creameryman who receives inferior cream at his cream- 

 ery and who is not making plans to do something to improve this condi- 

 tion, he and his creamery will some day be fighting between life and 

 death, while his patrons will look to him to remedy the situation — after 

 it is too late. Grade and pay accordingly, and refuse a low grade of cream 

 entirely is the only help that will save him. Our creamery sent out 

 notices to our patrons soon after the market began to look gloomy on low 



