REPORT OF STATE DAIRY COMMISSIONER 417 



buyers and several of them have been negotiating to purchase the 

 entire output of all these plants, getting the product together at some 

 central point and shipping to the markets in carload lots. 



We believe as more creameries begin using the state brand and 

 larger quantities of this quality of butter are available that the com- 

 petition and interest on the part of buyers will be more noticeable. 

 We also believe that the consumers of this state are anxious to ob- 

 tain our state brand butter and are willing to pay a premium for it 

 providing the creameries will get together and arrange to place their 

 product on our home markets. 



License No. 1 was issued to the Strawberry Point Farmers' 

 Creamery in May, 1916, and since that time 18 creameries have been 

 issued licenses, 2 of which have been forced to discontinue the use 

 of the brand, which was due to various local conditions affecting 

 both plants. 



We think that the butter makers who have been able to line up 

 their creameries so that they could meet the strict requirements nec- 

 essary to be able to use this brand have never been given as much 

 credit as they should have had for the pioneer work they have done ; 

 neither have they or the creameries using the brand had the publicity 

 due them. 



The state of Iowa created and adopted the state trade-mark for 

 butter manufactured in the state of Iowa "for the purpose of insur- 

 ing a higher standard of excellence and quality, and to insure a more 

 healthful product for consumption at home and abroad." Further- 

 more, it is the purpose of the law to promote educational work which 

 will assist the Iowa butter makers in producing the butter to be 

 marketed under the state trade-mark and thereby secure a more 

 uniform butter market and a higher market value for the butter. 



The mark as adopted consists of a heavy circle with an inner light 

 circle, the center space being occupied by an outline of the map of 

 Iowa and within the outline shall appear in prominent letters the 

 words, "Iowa Butter." In the space above the outline and within 

 the light circle shall appear the words "First Quality. License No. 



" and the words "State Butter Control" shall be inserted in the 



space below the outline of the map and within the light circle. 



Said trade-mark and its use and regulations shall be in charge of 

 and under the control of an executive committee of five members, 

 consisting of the president of the Iowa State Dairy Association, the 

 president of the Iowa State Butter Makers' Association, the dean of 

 the Division of Agriculture of the Iowa State College of Agriculture 



