l(i-2 IOWA DEPARTMENT OF AGRICULTURE 



was the matter? Answering, he said: "I have got some sand in my 

 mouth." She quickly answered, "Swallow it, George, swallow it, you need 

 it, it will do you good." 



As soon as the superintendent begins working he becomes interested, 

 and then his service is sure to be of the kind which rarely fails in being 

 crowned by success, for he is usually selected because of his ability to 

 take an energetic interest in public matters. I am fully convinced that 

 the reason you are here listening to us today is because you are one of 

 those who take an interest in the public welfare of your respective com- 

 munities. 



It has been our privilege to live in a small county seat town in central 

 Nebraska for a number of years. During that period of our life we en- 

 deavored to participate in all the public enterprises of that commonwealth, 

 so much so, as seen through the eyes of other people, that seemingly, at 

 times, we have neglected our private interests. During the time we re- 

 sided there, it was our custom in securing employes to give strong prefer- 

 ence to the young man who could meritoriously do some act of a public 

 nature. We have employed more than one man because he was an ex- 

 cellent baseball player or singer. Possibly some of you may not agree 

 with me in this fancy, but all towns secure a great amount of advertising 

 through a good baseball club, aud to be connected with the active life 

 of the young people of our community, was a business asset worthy of 

 deliberate consideration. 



Young people are a splendid advertising medium and the energy of 

 their surplus steam may be used to advantage by judicious handling. Upon 

 them you must depend for the enthusiasm in the campaign for your com- 

 ing exhibition. The more you can appeal to their whims or desires, the 

 more they will talk your enterprise. If they are deeply interested in your 

 great special event, speed, the baseball game, the athletic contest, or even 

 the wild west show, they will talk it in their respective households, and 

 -thereby create an interest which may turn probable failure into success. 

 The very best exhibit you can have on your grounds is an exhibition of 

 Iowa boys and girls; do not bother very much about securing the old fel- 

 lows, the young folks will do that for you if you can interest them. 



Nebraska is said to have one of the best educational exhibits shown at 

 any of the state fairs and expositions. An entire room. 48x96 feet, is de- 

 voted to this one feature. We work through the state superintendent of 

 public instruction who is also superintendent of this department. Early 

 in the year we send out a prospectus to each of the 10,000 teachers in 

 Nebraska and from time to time each county superintendent and teacner 

 is reminded of the progress toward a splendid exhibit. This is not ror 

 the purpose of securing merely an educational exhibit, but principally for 

 the purpose of carrying the news into every home that Nebraska intends 

 having the greatest fair and exposition in its history. 



Owing to the fact that we follow Iowa, whose wisdom in the selection of 

 the last week of vacation, as the time of its annual exposition, has always 

 attracted my admiration, we are somewhat deprived of the benefits of this 

 advertising, as nearly all the schools in the state open on the first Monday 



