204 IOWA DEPARTMENT OF AGRICULTURE 



were a little over $11,000. I think Mr. Mullen, or some one who 

 has preceded me, has referred to the advertising, — the automobile 

 proposition in the way of advertising. 



Delegate: Would it embarrass you any to tell us what your 

 free attractions were? You say you put $4,000 in it. 



Mr. Stanbery: Yes; I will later take that up. I have no 

 doubt as to the automobile proposition that was brought up by 

 Mr. Mullen. He suggested that these fairs get this list of auto- 

 mobile owners from the state and mail this advertising matter 

 out within a radius of thirty or more miles of the point where 

 they were holding the fair. I want to say that we got this list 

 and I mailed out in the neighborhood of six thousand, one to 

 each automobile owner within a radius of sixty miles from Water- 

 loo and Cedar Falls. In this circular I enclosed a free ticket to 

 the driver. We got in direct returns over fourteen hundred 

 tickets; that is, over fourteen hundred machines came back in 

 response to this invitation and those that brought tickets were 

 admitted at the gate and it was supposed every one of them 

 brought a load. We hope they did any way. We found that was 

 a very satisfactory way of getting results ; one of the best adver- 

 tising mediums that we had. In addition to that, someone spoke 

 of pennants. We bought a thousand pennants and gave these 

 to automobiles and owners all around that territory down there 

 and found that to be a very favorable advertising medium. 



Now I wall answ^er that question. What was it? 



Delegate : In regard to the $4,000 you put in your free at- 

 tractions. 



Mr. Stanbery : I wish to say this : We spent a lot of money 

 in attractions for reasons that were probably best known to our- 

 selves only. We were up against a very serious obstacle dowm 

 there. There were elements against us and there had been things 

 that had preceded us there that gave the management rather a 

 black eye and we felt that we had to make good; had absolutely 

 got to do something or else the people would come there and go 

 away and not come back again. Now, if I may explain as to 

 what we had I will say one of the things was an aviation feature 

 by Mr. Thompson, who flies under direction of Mr. Beachey, and 

 does the same stunts as Mr. Beachey. That is an expensive at- 

 traction but proved very satisfactory; it brought a large crowd. 

 That cost us $500 a day. In addition to that we had booked with 



