224 IOWA DEPARTMENT OF AGRICULTURE 



Mr. Palm: I just want to say a word in appreciation of what 

 was said about good music at the fair. Nothing is so entertaining, 

 and can be bought at a more reasonable price, than just first class, 

 good music at a fair. I certainly approve what he said on the 

 question of good music, and most certainly on the question of what 

 he said of advertising. I would like to ask him some questions, 

 but it will take too much time. Might I ask you, Mr. Stephany, 

 about what you paid per line in that advertising in those several 

 papers ? 



Mr. Stephany: Mr. President, I had on my list twenty-seven 

 papers, including all the papers in our county, as well as adjoining 

 counties. The locals I sent out, I sort of figured out what they 

 would amount to, so much a line at the regular rate, and I en- 

 closed them all a complimentary ticket to the fair, and the following 

 locals that we sent I requested that they send bills if there was 

 anything to be charged, and there were only two bills out of twenty- 

 seven sent, and my advertising with all those papers amounted to 

 $2.50 or $3.50 apiece. 



Mr. Palm: The gentleman does not talk like an amateur to me. 

 I thoroughly approve of what he said. Now, I have had some con- 

 siderable experience in this matter of advertising, but I could not 

 do it as cheap as he did. I believe in advertising a fair. I believe 

 it best to put good money in good advertising, and the papers are 

 the best place to advertise. We advertised in some thirty, and we 

 did just as he did, and we did not let any editor of a local paper 

 write a line ; we wrote them ourselves. I visited the offices of thirty 

 newspapers and sat down and wrote the ads while there. I wrote 

 what I thought ought to be said, and I certainly approve of that 

 manner of using the newspapers, if it does not cost too much. I 

 think he was a better bargain maker than I was. 



Mr. Shipman: Mr. President, while I very much enjoyed the 

 paper, there is one place where I would like to lock horns. That is 

 the putting of all the duties on the secretary. "We do not do it at 

 our place. We have a superintendent of privileges, we have a 

 superintendent of stalls that looks after it. We have a superin- 

 tendent of tickets. The only ticket T handle is the one I buy myself. 

 The more of that work that you can get off onto good men the more 

 time the secretary has to look after the work tliat he has, and if 

 you can get good superintendents on those jobs — and you can if 

 you hunt for them — it )nnkes it all the bt'tler. 



