FOURTEENTH ANNUAL YEAR BOOK— PART III 227 



day. The consequence was the children all came and the parents 

 had to come to bring the children. On that day, right after dinner, 

 we got a large number of circulars and had the boys circulating 

 them, giving the program for the next day, and then we continued 

 with the first day. By adopting that method we got three good 

 days of fair; but, of course, we worked this for a time, and then 

 you have to work on some other line. You must get something that 

 is always changing. I don't think one method is good all the time. 

 But it doesn't matter what you do just so you get them out, and 

 my idea is to get them out the fore part of the summer. You may 

 have a rainy day, and you ought to get the money in the treasury 

 as quickly as possible. Often we get enough in to pay all the 

 expenses. 



Mr. Palm : Mr. Leach remarked that he paid for his printing 

 with complimentary tickets. Do you regard that as the best 

 method to pay for anything connected with the fair? 



Mr. Leach : If I made that statement I did not mean it. I 

 simply spoke about sending these complimentary tickets out to 

 neighboring newspapers, that is all, nothing else. We do not issue 

 but very few complimentary tickets for our fair. I think it is all 

 right, because there is never a man comes with that ticket but what 

 he brings one, two or three chums with him. 



A Delegate : I represent Pottawattamie County. They sure 

 have a different class in their county, or else they know how to 

 handle it better than I do. My experience has been if we would 

 send them a complimentary ticket they are not satisfied with that, 

 but they want every correspondent they have all over the country 

 to have a complimentary ticket. And when you come to adver- 

 tising, the biggest part of it had to be paid for, I think they must 

 grow different kinds of men in their county than in our county. 

 I have never been able to get any advertising to speak of, save 

 from my home papei*s, that we did not have to pay for. They 

 charge us up with the rest of it — the home papers — before we get 

 through. 



Speaking of novel advertising, several years ago we got out an 

 advertisement that seems to stick with us. "We bought ten thousand 

 sticks of chewing gum, and on the wrappers we put the dates of 

 that fair. We put them in the hands of every man, woman and 

 child. They w^ere out reaching for that chewing gum, I can tell 

 you. That took best of anything we have ever had in that line. 



Mr. Leach : We did more of this advertising in the adjoining 



