22S IOWA DEPARTMENT OF AGRICULTURE 



papers than we did at home. We have to pay the home papers 

 s(jiiare up. 



A Delegate: In regard to this last year, when we got out a 

 hanner, I think it was about, well, somewhere about 2'x6', and we 

 stretched one across the street in each town of any size in the 

 county. This was a muslin banner, and we got it from the Stan- 

 ford-Crowell people. Then we also had a cloth sign that was 

 on a nail about, oh, I think the nail was probably fourteen to 

 sixteen inches long. We. drove those into telephone poles, and we 

 had fair success with those. The wind would whip them around, 

 but in turning around they would turn to the wind and not fold up. 



Another thing I would like to know from the gentleman. Speak- 

 ing about advertising, how much advertising were they getting 

 from these newspapers? Did they get just a small ad giving the 

 dates of the fair across the top for one week, or did they get, prob- 

 ably, two or three columns, or a three or four inch ad, or maybe a 

 six inch ad, for their complimentary tickets? In our town they 

 generally hold us up all the way from six to eight complimentary 

 tickets to each paper, and then we generally pay for what adver- 

 tising we get besides. That is what I mean, six or seven comps. 

 That is what they are asking for. I represent the Kossuth County 

 fair, and we have pretty nearly as large a county fair as there is 

 in the state. I believe that is all for the present time. 



The President: It is not my purpose to comment on all the 

 propositions here, but I am inclined to rather emphasize one point 

 l)rought out in this paper which met with some stricture from the 

 gentleman from West Liberty, and that is the authority of the 

 secretary. Now, I rather think that the gentleman from Carroll 

 County did not altogether mean that the secretary of the fair does 

 everything, but he did mean that he has control of these things in 

 the selection largely of these superintendents. IMr. Shipman, of 

 coui'se, has a good idea to get good superintendents to co-operate 

 with the secretary. That will help to a remarkalile extent to make 

 the fair a success. But I am in full agreement witli tlie gentleman 

 from Carroll County that the fortunes of these fairs, in large 

 measuT'e, rise or fall with the energy, enthusiasm and good judg- 

 ment oF the secretary. Wliere you see a poor seci'etary you will 

 usually see a poor fair. AVhere you see a good secretary, energetic, 

 wise, and showing discretion in these matters, you will see a good 

 fair. 



The next paper will be, "System in Fair Management," by Mr. 

 J. Q. Lauer, of Waverly, Iowa. 



