236 IOWA DEPARTMENT OF AGRICULTURE 



out we tell our papers. Anything that is local news we don't pay 

 for it. The second process we use is our premium book. One of 

 the gentlemen here spoke about his making a trip with his auto- 

 mobile. When I went on a large advertising trip I got seven 

 automobiles, and we distributed this premium book over the county. 

 It has 282 pages. 



Now this is our stock certificate that we issued this year. In 

 fact we issue it every year. On that same trip generally we make 

 a distribution of the premium book, and we have this same canvas 

 that I spoke aliout. We take those on the autos that make this 

 trip. This canvas is 3x2 feet. On that it reads, "Bremer County 

 Fair, Waverly, Iowa" such and such a date. We put that on the 

 automobiles and make our distril)ution. These canvases cost $15 

 for 200. We used that last year and also this year. We used 

 them more profitably as automobile displays. We didn't use them 

 as freely as we wanted to. 



This is the bill we used, and we had this on heavy cardboard. 

 Besides this we used what are called bill posters that fit on the 

 telegraph poles. They were two and one-half by about eight inches 

 wide, in two different colors. We used those bill posters in two 

 different colors, the white and black. We used white and red this 

 year. We got them from the American Show Printing Co. We 

 took them at the same time we distrilnited our premium books, 

 and those seven automobiles that made the trip this year. When 

 they got back the speedometers showed they went 1200 miles post- 

 ing these bills and distributing premium books. And they did it 

 thoroughly with the seven automobiles. I don't know as I was 

 on that special trip or not. With the seven automobiles — six be- 

 sides myself — we made 1200 miles. I went 122 miles that day and 

 got back by night. Besides that we have what is called a window 

 display. The window display is the shops of the others. We have 

 forty-eight picture frames, and in every town we leave — in our 

 own town we have only two, and in a town about the same size 

 we leave either one or two. This is the one we used this year. 

 Those are placed in the windows and you would be surprised to 

 see how anxious people are to have tluMii displayed in their phices 

 of business. There is a nice frame around these, and the picture 

 gives a ])rief outline of what we are going to have. It has a wooden 

 frame. With a string they hang those up. 



There are cuts printed — we have them done there in our own 

 fair. We have forty-eight of these frames and we take twenty- 



