FOURTEENTH AXXUAL YEAR BOOK— PART III 237 



four aiiel leave them in tlie dilferent towns and bring back the 

 frames for next year. We have twenty-four frames in our office 

 down there that we will till up next year and exchange with these 

 people that have these circulars. 



On the trip we made at that time we traveled in the aggregate 

 1200 miles. Yon take that advertising all the way through, with 

 the cloth banners, as 1 say it cost us $15 for 200, and the premium 

 book here. 1 would like to have you all look at it. We feel kind 

 of proud of our premium l)ook. 



A Delegate : How much a page for advertising ? 



Mr. Lauer : We charge ten dollars for anybody in our town. 

 Anybody inside our country like a merchant away from our town 

 is only charged $8.00 ; but an advertiser in our own county, and 

 still not away from town is charged $5.00. 



A Delegate : What did you get out of it ? 



Mr. Lauer : Close to $400.00. The premium book this year 

 cost $876. We got 5,000 of them. 



The Secretary: What was the gross advertising in thai? 



Mr. Lauer: I guess that will show in the report. I am not 

 familiar Avith that. I think our advertising this year was $1,200.00, 

 we got for the premium book. We made a profit on the advertising 

 of about $400.00. We don't pay a cent for the seven automobiles. 

 We made the 1200 miles for general distribution. Every year we 

 make it a point to get a bunch of automobiles together and make 

 one special advertising trip. 



A Delegate: And do 3'ou make up the premium books? 



Mr. Lauer: We pay him so much. We solicit our own adver- 

 tising. All they do is the printing. 



A Delegate : Who gets out and solicits for the advertising ? 



Mr. Lauer : The secretary and one assistant. 



A Delegate : What does the secretary get ? 



Mr. Lauer : Last year he got $75 ; this year he is getting $100.00 

 a month. 



Just before our fair we take out a three column wide space for 

 two days. We are trying to put that out so that the farmer gets 

 it on Sunday. In our home papers and in seventeen inclusive of 

 our own papers. In fourteen papers besides our own we issue 

 this. There has been some controversy as to whether we could 

 issue this paper as a supplement to the weekly county paper. For 

 several years they have tried to charge for postage. But there has 

 been only one exception this year. We took it up with the post- 



