238 IOWA DEPARTMENT OF AGRICULTURE 



master general. We issue a four page supplement that goes into 

 seventeen different papers absolutely. They charge us all the way 

 from five to seven dollars an issue. It is only one issue that it goes 

 into, and that is about a week preceding our fair. This is entirely 

 about fair matters. You have to have a certain amount of read- 

 ing matter that does not pertain particularly to the fair in order 

 to make it permissible in the different papers. You have to issue 

 that as a supplement, for instance, to the Cedar Falls Gazette, or 

 the Charles City Intelligencer. You have to issue the title page 

 of the paper. These are all printed in our own town, and these 

 different papers charge us from five to eight dollars — depending 

 on their circulation. Only one paper has refused to issue this on 

 account of the ruling in regard to issuing what is not a supple- 

 ment to the paper. Some papers issue this every year. 



A Delegate : I understand they charge you five dollars for 

 putting that in with their papers ? 



Mr. Lauer: Yes; they fold it themselves. 



A Del^'gate : You send the papers by express ? 



Mr. Lauer: Yes; and we pay them five dollars, the majority 

 charge five dollars. A paper like the Charles City paper on account 

 of the large circulation charges eight dollars. 



A Delegate : What is the expense of getting those out at home ? 



Mr. Lauer: You mean by the papers? 



A Delegate : No ; the publishing of that paper you hold in your 

 hand, what did it cost you? 



Mr. Lauer: I can not tell you off hand. I didn't prepare those 

 statistics to be familiar with them. I am not familiar with the 

 statistics — not familiar enough so that I could give them to you 

 off hand. I could have prepared something like that. 



That is our system as near as I can tell you. As I say, we put 

 about $333.00 out for advertising purposes. 



Now in regard to the goods. You might have your co-operation 

 and your system and this and that, but if you have not the goods 

 you are going to fall dowTi, We take particular care of all our 

 different departments and try to install new things as near as we 

 can possibly do it, and keep up with the times as much as possible. 

 This year, especially next year, we are going to increase our pre- 

 miums. We have been paying a general average. We haven't a 

 large fair compared to what we have to draw from. We have 

 only a town of close to four thousand to draw from in the first 

 place. We have to depfMid on people coming fi-om ;i dist;uice, but 



