FOURTEENTH ANNUAL YEAR BOOK— PART VIII. 569 



ployers and of his patrons and in the creamery as a business proposi- 

 tion. 



Faith develops loyalty and a person involuntarily becomes an en- 

 thusiast. The pessimist has lost confidence in everything and in every- 

 body. He is always complaining about the world getting worse. He 

 is dissatisfied with his employer censuring him to everybody. He 

 considers everybody dishonest and all but himself to be in the wrong. 

 He is getting a new job once a year and is looking for another job 

 3 65 days of the year. We have all met this type of a man and know 

 how unpleasant it is to be in his company. 



The employee who becomes enthusiastic about his work is every- 

 body's friend. We all like to associate with him for it is his greatest 

 object to be of service to his fellow men. He is never looking for a 

 new position but employers are looking for him. 



The creamery owners looking for employees should guard most 

 carefully against employing a man who cannot enter into his work 

 with his whole soul, but in order to encourage the employee and in- 

 spire him with confidence the creamery employer can also do much 

 and it is his duty to do it. Can the creamery owner expect the em- 

 ployee to have confidence enough in the creamery in which the owners 

 themselves have not enough confidence so they will plant a rose bush in 

 its yard? It is to be regretted that so few of the creamery managers 

 have paid any attention to the outside appearance of the creamery and 

 its grounds. This neglect is not intentional. It is merely due to the 

 fact that their attention has not been called thereto. They have not 

 in the past fully understood that the beautifying of the creamery and 

 its grounds is one of the most visible signs of appreciation which can 

 be offered to the buttermaker. 



A short time ago when visiting a city creamery and talking this 

 matter over with the manager of the plant he stated that he was un- 

 able to do anything for the reason that the building came up against 

 the street and the alley. We found, however, that there was plenty 

 of room for Virginia Creepers or other similar plants which would 

 cover part of the wall toward the alley. Those plants would not 

 merely find room for growth but would also cover up a good deal of less 

 attractive wall. The horticultural department of the Iowa State Col- 

 lege will be glad to co-operate with you, will even be able to send a 

 man to your place to assist you. It is, of course, understood that it 

 will be only a limited number of creameries that this man will be able 

 to visit and in order to secure his services it is advisable to call at once. 

 The material thus collected from places where they are beautifying 

 their creamery grounds will be used for a bulletin. The representative 

 might also happen to get a photograph from such grounds which would 

 not be represented as models. If he does this, no names shall be 

 added. 



The contest started this year is merely a beginning. The contest 

 has been held among the buttermakers for the reason that they have 

 taken most interest, but the expense and labor should be borne by the 

 owners of the creamery. It is reasonable to expect that inside of five 



