114 STATE BOARD OP AGRICULTURE. 



ber of agricultural people, some means must be devised for greatly en- 

 larging the institute force of teachers. In order to secure this in- 

 creased number of efficient men and women, some system of normal 

 training will undoubtedly be required. 



The other question, that of making riermanent, as a part of our educa- 

 tional system, the institute organization, is one of very great import- 

 ance. In most of the states the institutes have lacked this essential 

 feature of perpetuity. The work is largely dependent, from year to 

 year, upon the eJuforts of comparatively few persons who assume the 

 duties of organizing local meetings as the exigencies of the several dis- 

 tricts seem to require. No college could be run by any such temporary 

 and spasmodic method. The teaching force of the college is permanent. 

 The organization continues from year to year, and boards of control 

 become educated in their work, so that, as the years go by, improve- 

 ments are introduced and enlargement is secured. The courses of study 

 are perfected and the means of instruction are made more efficient. Our 

 public schools could not exist if there were not some permanent organi- 

 zation, or boards of control, charged with the specific duty of looking 

 after the interests of these schools in all of the localities in the several 

 states. Similar methods will undoubtedly have to be adopted before 

 the farmers' institutes will have the degree of permanency and efficiency 

 that their work demands, and it would seem to be an important duty 

 on the part of those who have this work in charge to consider how this 

 organization may best be effected, and a degree of uniformity be secured 

 among the states in institute work similar to that which now exists 

 among the other educational institutes. 



IDEAL METHODS OF ADVERTISING. 



BY X. I. MOORE, MOSCOW, SECRETARY HILLSDALE CO. FARMERS' INSTITUTE 



SOCIETY. 



I do not know as I can give an ideal method of advertising, but I 

 can give you one which, I believe, will bring success. 



It is a recognized fact today, that in enterprises that need advertising 

 and have merit in them, the one that is advertised the most thoroughly, 

 is the one that will be the most successful. 



My experience in advertising and in institute work leads me to be- 

 lieve that when an institute has a small attendance, it is, as a rule the 

 fact, that a great many people in the locality do not know of the meet- 

 ing. Often, in my experience, have I met people near where an in- 

 stitute was in progress, that did not know of such a meeting. If it 

 pays to do a thing, it pays to do it well, and after our State has ap- 

 portioned large sums of money for the education of the farmer at the 

 institute, those having in charge the arrangements for the meetings 

 and programs in the several counties and townships, should utilize every 

 means possible to let every one know of the coming institute. 



When I go to conduct an institute and find no printed programs, and 

 learn of people nearby who do not know of such meeting, I cannot help 

 but think that there is something radicallv wrong somewhere. 



