EIGHTEENTH ANNUAL YEAR BOOK — PART III 145 



The fourth point is the police system and the parking of automobiles. 

 Anything that will make a man disgruntled is to try to get his car out 

 in the middle of the afternoon and find 150 or 200 cars backed up against 

 it where he can't get it out. It is just as easy to systemize the parking 

 of your cars as it is to run them in haphazard. We handled about 1,400 

 cars a day, and on the largest day we handled 1,600, but there wasn't a 

 time during the day or night that any man couldn't go and get his car 

 and take it out without disturbing any car around. It is just simply 

 system. It wasn't any harder to handle them than a year ago, but we had 

 a system and we followed it. 



Another thing is your police system. If you have a policeman that 

 tries to show his authority and tries to give people to understand that 

 he is running the fair, he is going to cause dissatisfaction. 



Another thing is the entertainment. Have your entertainment whole- 

 some, and have entertainment for everybody. Don't let your fair run 

 to horse races; don't let it run to amusements of other sorts; don't let it 

 run to a strictly fat-stock show; but have something lor everybody. If 

 you find that your exhibits are going to be heavy on one end, get some- 

 thing on the other end to offset it, and have a fair for everybody. 



I believe that we are not careful enough with our concessions. We look 

 at the dollar too much instead of the class. I believe fairs are damaged 

 more by the professional concessioner than by anything else that comes 

 on the ground. They are out for anything to make a dollar or to make 

 a diamond, and who pays for it but the fair? Every ten cents the people 

 are robbed by illegitimate or unworthy concessioners comes right home 

 to the fair, because the concessioner is gone and they have to blame 

 somebody. 



One of the most important parts of our coming fair is to be the edu- 

 cational features. It does me good to see the interest that is being 

 taken in the different state departments and the government departments 

 in agricultural fairs, for the purpose of aiding these institutions. »pen- 

 ing contests, arithmetic contests, and getting the fairs to offer prizes that 

 will be an inducement to participate. The foundation of the fairs of the 

 future is being built today through the children and through the educa- 

 tional department. 



The last part of my subject is my best feature for 1917. Mr. Lauer no 

 doubt did not understand my attitude when he asked me to talk on that 

 subject, because I don't believe in features. I think the farther away we 

 get from the big day and the big feature idea, the more successful our 

 fairs will be. You all know that m reference to country fairs that fea- 

 ture certain days. One neighbor will say to another, "What is the best 

 day to attend the fair?" and the reply will be, "Better go Wednesday cr 

 Thursday." My theory is, men, to make Tuesday, and to make Friday 

 equally interesting days, and if you do, Wednesday and Thursday will 

 take care of themselves. But put your special programs, if you are go- 

 ing to have special programs, on the first and last days, for they will get 

 your home people and Wednesday and Thursday will take care of them- 

 selves. That will equalize your fair more. If you don't take care of 

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