156 IOWA DEPARTMENT OF AGRICULTURE 



samp as other men. We don't get any commission on the feed sold, ^t 

 all, and we have found that to be a mighty good way of having the men 

 go away from the dairy cattle congress well satisfied, and acting as ad- 

 ,'er Using agents for us. 



There is one other thing to encourage the exhibitors. We have given 

 prizes to those who keep their cattle and who keep the bam in the best 

 shape. We award those prizes on the cleanliness of the herd, the courtesy 

 of those showing the cattle, the courtesy of those leading out the cattle- 

 for Inspection when requested, and we offer fifteen gold medals and as a 

 sweepstakes prize we give a watch. It is a small matter, but it keeps 

 those men advertising the fair for us. 



The third division is publicity after the fair. We have always found 

 that it is a good plan to have a photographer on the ground all the time. 

 It costs money, but if we can get snapshots of anything that is on the 

 ground of particular interest, of the exhibits, or cattle, or the exhibits 

 themselves, and if we can supply those to the papers after the show, it 

 pays. For instance, during the past year we by this system secured in 

 in six agricultural papers three full pages of written material, with pic- 

 tures on the show days; we secured in eight agricultural papers two pages 

 of written material and pictures; we secured in thirteen papers one-half 

 pages of material about the show, and we secured in thirty-two papers 

 one or more columns of advertising that will help us in the next show. 

 Those are just a few things I have gathered together. 



I don't know as I have covered the subject which was assigned to me 

 thoroughly, but there is just one thing I want to call your attention to, 

 if you will pardon me for just a moment. We had a very sad accident 

 happen at the dairy cattle congress on the Sunday before our show 

 opened, and it set us to thinking. I was asleep, as the manager of the 

 show, I will admit, and I thought possibly that it might help some of 

 you men who are here. There was a wagon leaving our grounds — very 

 heavily loaded, high wagon, and it happened to pull down the sign that 

 we had hanging over our gate. We were doing all in our power to safe- 

 guard the public, but I guess the wind came soon after that, when it was 

 broken from its fastenings, and it fell down and killed a little boy. And 

 while the dairy cattle congress was doing all things in its power in trying 

 to safeguard the public, and our guards even carried the boy back to keep 

 him away from the gate, yet we are now sued for a large sum. We are 

 endeavoring to settle that case as best we can, but liability insurance I 

 believe is what we should have had. I thought possibly a word along this 

 line, because we have had this accident, might remind you men of the 

 thing that you ought to have. We are going to carry liability insurance 

 next year. I have the figures on it, and, gentlemen, it costs only a dollar 

 for every $100 of gate receipts, and I believe that it is an investment that 

 is good and sound, and I thought I would just leave that word with you 

 in order that you might safeguard your fair by carrying insurance. 



The Chairman : Gentlemen, it gives me great pleasure to intro- 

 duce to you this afternoon Hon. W, L. Harding, governor of the 

 greatest state in the Union. 



