3l8 IOWA DEPARTMENT OF AGRICULTURE. 



before the sale. My idea is to have your advertising out early. 

 I would rather get it out a month before than two weeks, 

 and I would rather have five hundred catalogues in the hands 

 of men who want to buy, than twenty thousand with people who 

 would not read them. It is a great help to get out a good cata- 

 logue and send it out to men who inquire. You can not increase 

 in personal popularity too much. The auctioneer likes to do all 

 he can for you. Just show him how and he will be ready to 

 help." 



Mr. Keil also said a few words on this subject. "I agree with 

 Mr. Benson in that early impressions are the most lasting. I 

 run across the same things that he mentions and it has a great 

 deal to do with the impression we get. When we get to a place 

 and find the offering all mixed up, some six months old with th^ 

 three-year-olds, large and small all running togethei , 

 we wish we had not come until noon, so they could get theni 

 ready. They should be gotten ready the day before so you 

 can mark them the first thing in the morning and be ready for 

 the sale on time." 



At the close of the programme and discussions following the 

 papers, matters of general interest to the Association were taken 

 up and we give below a brief report of those of general 

 importance. 



Mr. J. C. Simpson, was present and addressed the meeting as 

 follows : 



Mr. Chairman and Gentlemen of the lozva Szmne Breeders' 

 Association: I hoped to have ready before this meeting a 

 preliminar}^ sketch of the proposed hog barn for the State Fair 

 grounds, and am very sorry that I have not this sketch to 

 present to you this evening. I have been very busy of late, and 

 have not had the time to advise with the architects to any extent, 

 consequently they have been unable to prepare this sketch. 

 However, I have given the matter considerable thought 

 and find that_ it will take a building considerably larger than I 

 had first supposed, to house the great number of hogs annually 

 shown at the State Fair. Nothing preventing, we expect to have 

 a preliminary sketch of this building ready by State Fair week, 



