November i, 1904.] 



THE INDIA RUBBER WORLD 



XVII 



W/^o cares for^torm^J 



fn a pair of Storm Sl/ppers.,,,,,^,jZ\.\n 



Are You 2^nd the School 

 Children Getting' Close 

 Enough Together? 



The man who sells rubbers ought to view the 

 school children with a very friendly eye, for if an\- 

 body needs rubbers, and immediately on getting them 

 proceeds to do them up and get in line for another 

 pair, it is the school youngster. 



Rain, snow, slush and mud — he's out in it all, 

 and if there is any walking that is particularly vile, 

 he's there. And if there is any possible chance to 

 lose one rubber, or both, he takes it. 



He's a great friend of the rubber dealer — so o-et 

 in with him. When school opens put your boys' and 

 girls' sizes in the window, with something catchy, say, 

 the red " Boston " banner, to get the boys and o-irls 

 around, so that they will go home and talk rubbers 

 at the supper table. 



Cultivate the school children — they're worth it, 

 but be fair with them. Give them the best children's 

 rubbers you can get. 



And when the word "best" is used in talking 

 of rubbers, don't you instinct- 

 ively think of rubbers that 

 bear this trade mark — the 

 trade mark that has been 

 stamped on three times as 

 many rubbers as have ever 

 borne any other brand since 



g began. 



TRADE MARK. 





