January i, 1905.] 



kxxvii 



llbubliebeie'lp^acjc 



Changes of Address. 



Si'BscKii;KKs desiring to have a change of address made on our mail- 

 ing list will confer a favor by sfiting the former address as well as the 

 new. Names on our mailing list are arranged by states and postoffices, 

 and not alphabetically as names, and a search for a name without the 

 help of the address last in use may consume considerable time. 



" Could Not Do Business Without It." 



To The India Rubber V^okud— Gentlemen : We take great 



interest in your publication, and assure you that we could not do business 



without it. Yours truly, 



THE CANADIAN RUDBER COMFANY. 



Per L. L. Lnvnv, Local Manager. 

 Halifax, Nova Scotia, December 19, IQ04. 



From a. Rubber Planter in Haivaii. 



To The India Rubber World — Gen//eme>i ■ I wish to subscribe to 

 your publication. If you will send me papers beginning with May i. 

 1404, and the subsequent numbers, and a bill for one year, I will remit. 

 I want all the articles written by Mr. Pearson on the subject of rubber 

 on his recent trip to India. We are starting a rubber plantation here, 

 of which I am president, and of course we are an.xious to get all the in- 

 formation we can. Yours sincerely, wii.liam w. ham.. 



Honolulu, T. H , December 8, 1904. 



" The Best for Information on Rubber." 



To The India Rubber Worlv— Genl/emen ■ Will you kindly for- 

 ward to Mr. a copy of your publication ? We have this 



day written Mr. and advised him that your paper was the 



best for information on rubber, and have also suggested that it would be 

 well for him to subscribe to the same. 



Thanking you in advance for your kind attention, we beg to remain, 

 Vours very truly, 



MUTUAL RUBBER PRODUCTION CO. NO. I. 



D. N. Graves, Secretary and General Manager. 



Roston, Massachusetts, December if\ n;04. 



A Position Satisfactorily Filled. 



The volume of correspondence passing through ihe cffices of 1 HE 

 India Rubber World in reference to our " Small Advertisement De- 

 partment " would indicate that no other part of the paper is more closely 

 read by the trade. We trust that very many of the " Wants " advertised 

 there are realized ; we certainly know that the number of responses 

 to the advertisements reaches a large average. Several of those in our 

 December i issue were answered by telegraph. Part of the correspond- 

 ence relating to one " small ad." is as follows : 



To The India Rubber World, Gent/emen : I am in receipt of your 

 telegram as follows : 



J. H. H , Chicago, telegraphs can fill position perfectly. 



Your want ad. December Rubber World ; writing to day. 

 I desire to state that the position as advertised for is satisfactorily 

 filled. Thanking you for your interest in the matter, we remain, Youis 

 very truly, Quaker city rubber comtany. 



Pliilaclelphia. 



A Banker on Advertising. 



At the last convention of the Pennsylvania Bankers' Association, Mr. 

 William S. Powers, a Pittsburgh banker, delivered an address on the 

 benefits of advertising that might well be considered by people in all 

 other lines of business. There is room here for only one paragraph of 

 Mr. Powers's address : 



Above all. advertising to be effective must be persistent. 



A common mistake is to look for results too soon. When a farmer 

 plants his wheat in the fall he doesn't expect a harvest in a week or a 

 month ; when you give an order for a ten-story office building you cion't 

 go around to the site the following day and expect to find a (ompleted 

 building. The farmer knows he must wait until the seasons and the 



OFFICES: 

 150 NASSAU ST„ NEW YORK 



chemicals of the earth work their changes. And you know that your 

 building must proceed by gradual stages— brick upon brick, until finally 

 linished. So it is with advertising. The first insertion does not influ- 

 ence the public mind, nor the last. Hut one added to the other, every- 

 one gathering strength from those that precede it, gradually influence 

 the public mind and bring to your bank the business you desire. 



Thanks Due to a Friend. 



To The India Rubber World — Gentlemen : Through the courtesy 

 of a mutual friend — Mr. , we believe — we have received sev- 

 eral copies of your publication. We have become so much interested in 

 this periodical that we are quite ready to have you enter our name on 

 your subscription list, and hand you herewith our check for $3 in pay- 

 ment of one year's subscription. Yours truly, co. 



Providence, K. 1., December 13. 1904. 



"The Only Rubber Journal." 



A German rubber manufacturing firm desiring to subscribe for an 

 American rubber journal, sent an inquiry to a friend, which resulted 

 finally in the following information : 



Dear Sir : The only rubber journal we know of is The In- 

 dia Rubber World. No 150 Nassau street. We are. 



Yours very truly, daily trade record co. 

 New York, December 10, 1Q04. 



— in consequence of which the inquirer was able to place an order in due 

 time. 



A Rubber Man's Library. 



The record formed by the set of fifteen bound volumes comprising 

 the issues of this Journal since iS8g is unquestionably the fullest and 

 most complete history of the India-rubber and allied trades, not only 

 within the period named, but in the past, since many articles have been 

 published in relation to the beginnings of the rubber interest. This set 

 of volumes, therefore, is essentially a rubber man's library of the highest 

 value. 



A Book on Rubber Planting. 



A RECENT visitor to the offices of this journal, interested in rubber 

 planting, was attracted by a set of bound volumes of The India Rub- 

 ber World. On looking through some of them, and seeing the num- 

 ber of articles in relation to rubber culture, and noting their character, 

 he at once purchased those for the past two years, as likely to be of 

 great help to him. In answer to frequent inquiries for printed matter 

 on rubber planting, we are obliged to say that we know of no other books 

 containing so much inform.ation on the subject as these same bound 

 volumes. 



Back Numbers Wanted. 



The Publishers are desirous of obtaining a few copies in good condi- 

 tion of The India Rubber World for May and October 1903 and Jan- 

 uary 1904. Twenty- five cents per copy will be paid, either in cash or 

 extending the account of subscribers. 



SPECIAL NOTICES. 



SALESMAN.— Experienced Salesman wanted to work Greater New York 

 trade, in Mechsinical Rubber Goods. Address G. N. Y., care of The India 

 Rubber World. [696] 



A TIRE OPPORTUMTV. 



WE have room, power and steam, and would join party already established 

 or desirous of starting, in making Automobile Tires and Mechanical Rubber 

 Goods. Address New Departure, care of The India Rubber World. 



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