August i, 1905.] 



THE INDIA RUBBER WORLD 



XSXVII 



ipublisbers'lpageW 



OFFICES: 

 150 NASSAU ST., 



NEW YORK 



When To Send In Ad'berfising " Copy." 



Oi'K advertisers wojid confer a great favor upon the I'liblisher if, in 

 sending in "copy" for changes, they would endeavor to di) so as long 

 as possible in advance of the date of publication —which is the last day 

 of the month. We do not desire to fix any arbitrary rule as to the latest 

 date in the month on which advertising copy will be received, for reasons 

 may develop, just before the printing of the paper, to make a change of 

 advertisement desirable. At the same time it will add lo the conven- 

 ience of the business oflice if those who intend sending in advertising 

 " copy " will consider, not the latest date on which it can be handled, 

 but the earliest date on which it can be furnished. Time should be 

 allowed for sending proofs to the advertiser. 



" The "Best and Most "Reliable." 



To The India Kubher Woyi.u — Geiii/fmfit ; Weappreciate your in- 

 terest in the success of Castilloa planting in Mexico, and read with great 

 interest everything that appears in your paper concerning this industry. 

 The information we get from it we regard as the best and most reliable 

 that comes to us. We further appreciate the encouragement and indorse 

 ment you give to all honest and legitimate efforts to promote the rubber 

 growing industry. Very sincerely yours. 



Plantation Co. 



San Francisco, California. 



From a Young Man in a Rubber Factory. 



To THE Editor of The India Ruisber World : Your favor has 

 been received, and I thank you for the formula for making rubber ad- 

 here to iron. The same evening, on looking over your book, " Crude 

 Rubber and Compounding Ingredients," I came across the same for- 

 mula and several others, which might have saved my troubling you with 

 my inquiry. I have had the book but a short time, but find it of the 

 greatest value to me, as I am studying the manufacture of rubber in all 

 its branches. 



Our Paper Helpful to a Jobber. 



To The India Rubber World — Gentlemen : We acknowledge your 

 favor of the nth, in relation to our inquiry for the name and address of 



the maker of . We appreciate your help in locating for us the 



makers of rubber specialties. We find The India Rubber World a 

 great help to us when difficult matters present themselves. We are often 

 obliged to write you regarding rubber specialties. Your paper renders 

 us great service. It is an established rule with this house to follow up 

 inquiries for rubber specialties and we very seldom fail in getting our 

 information from The India Rubber World. It means much to us. 



A Good Word from France. 



To The India Rubber VfORLU — Geiit/emen : We have been readers 

 of your paper for many years, and we wish to say that it is the most 

 valuable journal we know, relating to rubber. We are pleased to rec- 

 ommend it strongly to our friends, when traveling or meeting rubber 

 people. & ciE. 



Paris. 



A Subscriber Who Wants Every Number. 



The managerof the English and American Rubber Co., I-ille. France, 

 in renewing his subscription to The India Rubber World, writes : 



" I hope this money will reach you safely, as I would not miss one 

 number of your valuable paper." 



Information On 'Tfubber Planting. 



A RECENT visitor to the oflices of this fournal, interested in rubber 

 planting, was attracted by a set of bound volumes of The India Rub- 

 ber World. On looking through some of them, and seeing the number 



of articles in relation to rubber culture, and noting their character, he at 

 once purchased those for the past two years, as likely to be of great help 

 to him. In answer to freq lent inquiries for printed matter on rubber 

 planting, we are obliged to s:iy that we know of no other books contain- 

 ing so much iaformation on the subject as these same bound volumes. 



"TAe India Rubber World" for Home Reading. 



A LETTER to The India Rubber World from an important rubber 

 factory in Germany says : 



" We are subicribers to your estimible jouinal, but wish to subscribe 

 for a second copy, to be sent to the private address of our Director " 

 [after which follows the address.] " Please let us know how much the 

 subscription, including postage, amounts to." 



(Ad'hertisements as cN^ivs. 



The elements of strength which have made the New York Iltrall 

 so successful as a newspaper are discussed at length by John C. Freund 

 in the /<J«'H(i/!V/, a professional paper in New York. After discussing 

 other features of the Herald, he writes: 



"But it is through its very advertisements that the Herald possesses 

 a force th it none of its competitors approach. Here is a feature of a 

 newspaper which I have rarely seen touched upon. When any paper, 

 daily or weekly, general or trade piper, gets to a point where all the 

 houses of any standing in a certain line place their announcements in 

 i^.s columns, these announcements in themselves, from their very com- 

 pleteness, become an important news feature." 



The idea is that the Herald's advertising columns alone are a daily 

 newspaper of what is going on in certain branches of trade in New York 

 a:iJ its vicinity in which practically every firm advertises in that paper. 

 The more firms in any branch there are represented in the advertising 

 columns, the more people will be disposed to look into the paper for ad- 

 vertisements in that branch, and the greater will be the benefits to ad- 

 vertisers. Advertisements will be sure to be read if they say anything 

 that readers care to know. 



Likes it at First Sight. 



The India Rubber World invited a contribution from a foreign 

 writer, not hitherto on our list, at the same time sending a copy of the 

 paper as a specimen. In consenting to write as requested, the gentle- 

 man wrote : 



" Thank you for the copy of your paper ; first time I ever saw it. In 

 place of the compensation you suggest, please put me on your subscrip- 

 tion list and send a stack of back numbers. Never saw it before, and I 

 like it thoroughly." 



The Tropical Agriculturist 



published monthly by 

 a. m. & j. ferguson, colo.mbo, ceylon, 



A LL about Tea, Coffee, Cacao Tobacco, Cardamoms, Cotton, Cinchona, Sugar 

 ^ Liberian Coffee, India-rubber, Cinnamon. Ca.ssia, Cocoanuts, Palmira and other 

 Palm Trees. Aloes and other Fibre Plants, Rice, Fruit Trees, Vegetables, Citronella 

 and other Grasses yielding Essential Oils, Gum, and other Tropical Products. 



Rates of Subscription for America, including Postage. 



Yearly, $5 50. In Advance, $5.00. 

 Half Yearly. $3.00. " " $2.60. 



The whole sixteen volumes published can be had for $S8. 



Xhe Ceylon Observer 



CIRCULATES throughout the island of Ceylon, and in Southern India. Its Over- 

 land Edition circulates extensively in Great Britain and Ireland. Annual sub- 

 scription, SIS. 00. Overland Observer ^\Wel^k\y^. %».0a. The Advertising Rates 

 are moderate. Special quotations given for Trade Announcements, appearing for a 

 series of insertions. „ . »,■ m .• .. i . 



t^M.aps of Ceylon and Estates, Ceylon Directory, Planting Manuals, etc 

 Cheques should be drawn in favor of the MANAGER, Ceylon Observer, 

 Mention The India Rubber iVorldwhen you write. 



