374 IOWA DEPARTMENT OF AGRICULTURE 



looked up and said, "Now you better take a good look, for you will have 

 to turn around if you ever see me again." 



And now we must support ihe State Dairy Council and the National 

 Dairy Council and I believe and feel certain that this advertising campaign 

 will be to the benefit of everybody. I recall the fact that in our meetings 

 at Des Moines recently one of the dairymen got up and said that their 

 profits were so small and so little profit in the business that Tve could 

 not afford to advertise. I want to say that if there is any man in business 

 at this time that his profits are so small that he can't afford to advertise, 

 he better get out because he will have to if he don't advertise. I believe 

 that this is the time when we will be obliged to do a lot of advertising. You 

 know very well that people that are making these substitutes are strong 

 competition — they are strong competitors because they are going to ad- 

 vertise. They don't always do justice to everybody in getting up their 

 advertisements and I don't think always fair and if I may be permitted 

 to speak of my personal doing with this I would just like to say that one 

 of the manufacturers of oleomargarine some few years ago, I think about 

 seven or eight years ago, used a cut of a cow that I had shown all over the 

 country at the Central and Western State Fairs. He took a photograph of 

 a cow that had won numerous premiums fixed it up in a composite picture, 

 putting her right in the front line in his barnyard and under the picture 

 said this is Mr. Jelke's herd of Holsteins that produced the producfe' out 

 of which Jelke's oleomargarine is churned. At this time, he is under a 

 state iprison sentence and at that he is just as fair as a lot of the others 

 that haven't been sentenced. 



Just what we are up against in this work you can see. You know there 

 is a good deal of talk about conservation at this time and looking over a 

 letter I had the other day, this thing came to me and I am going to give 

 you just a little from this. This is with relation to the amount of human 

 food from 100 pounds — ^Cows milk, 18 pounds of eatable solids. Hog, 

 dressed, 16.6 pounds of eatable solids; the pig is next to the milk of the 

 cow. The calf, dressed, 8.1 pounds. Poultry, that is, eggs, 5.1 pounds. 

 Poultry dressed, 4.2 pounds of eatable solids. Now these are eatable 

 solids per 100 pounds of material consumed. Out of one hundred pounds 

 of matter consumed lamb, 3.2 pounds; steer, dressed, 2.8 pounds; sheep, 

 dressed, 2.6 pounds. Now just think of the comparison, eighteen pounds 

 of eatable solids produces from 100 pounds of milk and down as low as 

 sheep which is the lowest, 2.6 pounds. Now isn't it well to remember at 

 a time like this when we are trying to save that the dairy cow helps us 

 more in that direction than any other of these animals? It seems to me 

 that it is a good thing to remember that milk will produce 18 pounds of 

 eatable solids in 100 pounds of matter consumed. 



I was at a meeting in this room last night at which President Aiken 

 of the Holstein-Friesian Association delivered an address and he said that 

 Iowa stood third among the dairy states and he said "Gentlemen, what 

 apology have you to offer for not being first. You should be ashamed at 

 not being first when land produces here in Iowa of the sixteen most 

 important crops just about three times as much as any of your neighbor- 

 ing states and more than double of what my state produces." It seems to 



