NOTICES RELATING TO AGRICULTURAL ECONOMY IN GENERAL 87 



the tenant and 3.7 per cent on the landlord's investnient. The bulletin 

 discusses in detail incomes and the system of farming as carried on by 

 the farmers under the various classifications noted above. 



2. MARKETING PERISHABLE FARM PRODUCTS, A. B. ADAMS (Columbia Univ. Studies 

 Polit. Sci., 72 (1916), No, 3, pp. 180). 



The author has attempted to point out the fundamental forces which 

 underlie the marketing of fruit, vegetables, and dairy and poultry products, 

 and to suggest methods of controlling these forces so that the cost of 

 marketing may be reduced. 



He claims that the social burdens incident to the marketing of perish- 

 able goods are due to two main causes — to the inherent characteristics of 

 the goods themselves and to the imperfections in the methods and pro- 

 cesses by which they are marketed. Because of the natural perishability 

 of the goods many of them become unfit for consumption before they can 

 be offered to consumers. The natural seasonal production of the goods 

 creates temporary surpluses in the available physical supply, and this adds 

 greatly to the decay ot the goods by lengthening the average time between 

 their harvest and consumption. The burden of marketing them is further 

 increased because they must be produced by a smal business unit (the 

 farm) and consumed by a smaller one (the familv). 



He further states that "if we are to reduce the social costs of market- 

 ing perishables through a reform in the system of marketing it must be 

 done by finding cheaper and more efficient ways of performing the compli- 

 cated processes, not by reducing the number of those processes. " 



RUGGERI ALFREDO, gerente responsable. 



