IXFORjVLYTIOX RELATING TO CREDIT 51 



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2. riTE CAIJI-^ORNIA FEDERATOX OF FAR:\rKRS' CO-OI'ERATlVi^ T^IARKETIXG 

 ASSOCIATIOXS. — California Fruit AVit's, Vol. 36, No. ^■^2^), vSan Fraiu-i^co, ::70ctober 

 iQi;. 



At a meeting held last October in the offices of the State Market Di- 

 rector in San Francisco the final organization was effected of the Califor- 

 nia Federation of Farmers' Co-operative Marketing Associations. The as- 

 sociations which joined it were the California Prune and Apricot Growers, 

 the California Associated Olive Growers, the California Peach Growers, 

 the California Associated Raisin Company, the Central California Berry- 

 growers' Association, the Sebastopol Apple Growers' Union, the Poultry 

 Producers of Central California and the Poultry Producers of Southern Ca- 

 lifornia. Several associations are still considering the advisability" of join- 

 ing and it is expected that some of them will decide in favour of doing so. 

 They are the Rice Association, the Dairy Association, the Almond Exchange, 

 the Walnut Association, the California Fruit Exchange and the California 

 Fruit Growers' Exchange. The Market Director states that the Citrus 

 Exchange wishes to keep in touch with the federation but to remain outside 

 it for the present. 



The Market Director intimates that the following are the objects of 

 the federation, which is managed b}' an executive committee : 



" To secure co-operation on all problems of common interest. 



" To secure an interchange of thoughts, ideas and experiences. 



" To secure collective data on forms of organization and the dissemi- 

 nation of information relative to laws proposed and adopted, opinions and 

 judgements of courts, commissions and tribi;nals involving the scope and 

 limitation of the activities of co-operative marketing associations. 



" To develop plans for the fvirther elimination of waste in the co.st of 

 distribution of products. 



" The joint emplo^mient of brokers or salaried agents at Eastern 

 marketing points. 



" The joint emplo3-ment of an all-year-round sales organization for 

 the American home markets for the various California farm products, in 

 their respective seasons, to be handled through the established channels 

 or otherwise. 



" The joint employment of demonstration organizations to aid, en- 

 courage and ed^^cate the retail dealers throughout the country to specialize 

 on California food products 



" Joint effort in national publicity and educational advertising. 



" Development of foreign markets by the joint creation of foreign-sales 

 organizations. 



" To suggest and carry out plans for more favourable State and Fe- 

 deral legislation in the proper interest of California farm products. 



" Favourable Federal tariffs affecting California farm products and 

 joint opposition against the enactment of possible harmful or iinfair tariffs. 



