24 



THE INDIA RUBBER WORLD 



[October 1, 1912. 



The Third International Rubber and AlHed Trades Exposition. 



WHAT IS TO BE SEEN AT THE GREAT RUBBER SHOW. 



Ql ITE a good deal has been heard during the last year by 

 the people at large, and especially by the people in the 

 rubber trade about the big Rubber Exposition, to be held 

 at the Grand Central Palace, Xew 'bork — Lexington avenue, 

 between 46th and 47th streets — from September 23 to October 3. 

 It is safe to say that practically every one in the rubber trade 

 will attend this exposition, to say nothing of the thousands of 

 people from the common walks of life. It will be an interesting 

 question, therefore, with rubber people generally as to what 

 there is to be seen there. 



The Grand Central Palace is probably the best building for 

 exposition pur- 

 poses in the 

 United States — 

 certainly in New 

 York. It has 

 three floors that 

 can be used for 

 the display of ex- 

 hibits — the main 

 floor which oc- 

 cupies the entire 

 width and depth 

 of the building. 

 and has an area 

 of 200 by 275 

 feet, and two ad- 

 ditional floors — 

 the mezzanine 

 and the balcony 

 which have the 

 same space, with 

 the exception of 

 the open court in 

 the center which 

 looks down on 

 the main floor. 

 Altogether t h e 

 three floors com- 

 prise 160.000 feet 

 of floor space, 

 which is enough 

 to give adequate 

 display space for 

 the largest expo- 

 sitions that are 

 likely to occur 

 for many years. 



When entering 

 the building by 

 the main en- 

 trance, on the Lexington avenue side, one will discover at once 

 that he is walking on rubber — everj'where the flooring is made 

 of this easy, resilient material. There is rubber on the stairs, 

 in the aisles and in the booths. It was intended originally to 

 have the avenue in front of the building paved with rubber, but 

 a number of difficulties arose and it was abandoned. They are 

 still ahead of us in London in regard to this matter, for there 

 is quite an area of rubber pavement in the great English metrop- 

 olis — for instance, around the railway stations and in front of 

 some of the finer hotels. When our friends succeed in pro- 

 ducing synthetic rubber at 25 cents per pound, rubber pavements 

 will be plentiful in American cities, but with Para rubber still 



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quoted at $1.25 the progress of rubber pavement laying is des- 

 tined to be rather slow. But rubber flooring is coming more 

 and more into vogue, as will be seen at the rubber show. 



The exposition is divided into three parts, first, rubber manu- 

 facture and manufacturing machinery, which will occupy the 

 main floor; second, the allied lines, including reclaimed rubber, 

 chemicals and compounding mixtures on the mezzanine floor; 

 and third, crude rubber, which will fill the third floor or bal- 

 cony. The first exhibit that the visitor encounters on mounting 

 the broad stairway to the main floor is that of the United States 

 Rubber Co., which Liands at the head of the stairs — a most com- 

 manding position ; to which undoubtedly the company is entitled 



among Amer- 

 ican manufactur- 

 ers, because of 

 its commanding 

 position in the 

 trade — by reason 

 of its huge cap- 

 ital, its large 

 business^ and its 

 great number of 

 factories, scat- 

 tered through 

 this country and 

 Canada. There 

 is nothing con- 

 spicuously com- 

 mercial about this 

 e.xhibit. The only 

 rubber product 

 which it exhibits 

 is a number of 

 automobile tires 

 made by one of 

 i t s constituent 

 companies, the 

 United States 

 Tire Co. 



The booth of 

 the United States 

 Rubber Co. will 

 occupy 1,800 

 square feet, and 

 vvill be divided 

 into two recep- 

 tion rooms, 

 equipped with 

 elaborate mahog- 

 any furniture and 

 supplied with a 

 number of sten- 

 ographers, telephones, etc., for the convenience of visitors. 



The general woodwork comprising the exterior will be done 

 in mahogany finish, and the pillars draped in flags, and c r the 

 counters set at angles affording the best display, will be pictures 

 of the various factories of the company. The spaces in front 

 of the booth will be covered with rubber tiling made by the 

 Xew York Belting and Packing Co. 



The companies taking part in this exhibit will be the United 

 States Rubber Co., The General Rubber Co., The Rubber Goods 

 Manufacturing Co. and The United States Tire Co. 

 THE ESSEX RUBBER CO.. INC. 

 The Essex Rubber Co.. Inc., of Trenton, X'ew Jersey, displays 



1 HE GK.\xn Centrai, P.\l.\ce, Xew Y'ork. 



