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THE INDIA RUBBER WORLD 



[December 1, 1912. 



NEW TRADE PUBLICATIONS. 



THE October number of "The Goodrich," which, by the way, 

 is No. 2 of Volume 2, is, like its predecessors, full of in- 

 teresting matter and attractive illustrations. The cover is an 

 excellent example of art in commercialism ; it shows a night 

 view of Akron, with the big Goodrich mills ablaze with light, and 

 this night landscape is framed in by a cross section of a Good- 

 rich tire. 



In the reading matter of this number the important place is 

 given to an article "On the Dawson Trail With Goodrich Tires," 

 by J. C. Manning, who describes the famous Dawson trail, and, 

 incidentally, speaks of "the record of a set of Goodrich tires on 

 a 1909 model Winton Six which, in less than two years, has 

 covered 9,000 miles under the most primitive road conditions to 

 be found on the North American continent. And the tires are 

 still in good condition; they have not cost a penny for repairs 

 or replacement up to date, and apparently have still left in them 

 a few thousand more miles of useful life." This article is gen- 

 erously illustrated. 



Easterners have an idea that in matters of art — printing, for 

 instance — they are considerably in advance of their friends in 

 the extreme West; but this is only another one of those super- 

 stitions that have come down from the fathers. Here is a cata- 

 log issued by the Boyd Rubber Co., of Seattle, coast agents for 

 the Apsley Rubber Co., which shows that just as good commer- 

 cial printing can be done along the Pacific seaboard as along 

 the Atlantic. 



This is a catalog of 72 pages and cover. 4x9 inches in size 

 (just a convenient shape for the coat pocket), and contains a 

 great deal of information in compendious shape regarding the 

 rubber lines carried by this ^company. 



A NOTABLE CATALOG. 



Combining all the advantages of careful preparation and artistic 

 execution, the new assembled general catalog of the Boston 

 Woven Hose and Rubber Co. ranks among the highest of its 

 class. It is seldom that, even in these progressive days, such 

 completeness in design and execution is met with. 



A prominent feature of the catalog is the practical form in 

 • which the company's production is classified. Rubber belting, 

 rubber hose, garden hose, fire hose, matting, insulating tape, tub- 

 ing and molded goods, jar rings and brass fittings, form the links 

 in the chain of the company's products, and are conveniently 

 indicated by marginal mdexes. so that the reader can at any 

 time refer to a particular branch. 



The general advantages of rubber belts are concisely dealt with 

 in the earlier pages of the catalog, followed by an illustrated 

 description of the fifteen standard brands in which rubber belting 

 is made. Canvas beltings are then taken up in their standard 

 grades, while valuable details as to lacing and putting on belts 

 lead up to a code of "Handy Belt Rules," intended to help users 

 of belts to profit by them to the utmost extent. 



Another equally interesting phase of the company's manufac- 

 tures is the section devoted to hose, with its subdivisions of 

 water, suction, steam, pneumatic, vacuum and railroad hose. 

 These various uses of hose are appropriately illustrated by repre- 

 sentations of their application, this forming one of the many 

 attractive features of the catalog. 



The domestic uses of the company's products are illustrated 

 by the sections for garden hose, matting, tubing and jar rings, 

 while the importance given to fire hose will be appreciated not 

 o.ily by fire fighters, but by property owners who desire to keep 

 abreast of the latest improvements in that line. The molded 

 goods section includes rubber heels, bath brushes and other 

 specialties. 



But apart from its other merits, this comprehensive catalog 



appeals to the buyer or purchasing agent by its practical features, 

 being frequently interleaved with plain or ruled paper. Its size, 

 about 7x8, gives it breadth of beam, allowing of the text and 

 illustrations being effectively displayed. It is printed on a heavy 

 coated paper and the typography is in harmony with its other 

 high-class features. 



While the varied extent of the company's products give im- 

 portance to this catalog (of 3(X) pages), the manner in which they 

 have been presented calls for special notice. While the numerous 

 illustrations are usually on a white ground, the text is generally 

 upon a delicate Nile ground, which brings up the tj'pe most 

 effectively. Nearly every page cither carries or faces an illus- 

 tration; the high character of the artistic work meriting special 

 commendation. 



Two distinctive features enhance the usefulness of the catalog. 

 It is on the loose leaf plan, so that any desired portion can be 

 easily removed and replaced, while its flexible leather cover adds 

 to the convenience of using it. 



The whole catalog reflects the highest credit upon all con- 

 cerned in its preparation. 



A HANDSOME JTTBILEE SOUVENIR. 



GERM.ANY is admittedly the home of the factory jubilee, in 

 which the work of several generations culminates in a festive 

 celebration, shared in with like enthusiasm by the heads of the 

 concern and by its youngest workers. More than usual interest 

 has attended the festivities, marking the fiftieth anniversary of 

 the Hannoversche Gummi-Kamm Co., A. G., now styled the 

 "Hannoversche Gummiwerke 'Excelsior' A. G.," which took 

 place a short time ago. 



Through the courtesy of Mr. Julius Lehmann, vice-president 

 of the Hanover Vulcanite Co., the American branch of the con- 

 cern, The India Rubber World has received a copy of the ele- 

 gant souvenir, lately issued in connection with the celebration. 

 This "Jubiliiums-Festschrift" records in the highest style of 

 graphic and pictorial art the chief features of the occasion. 



Turning to its various pages, the reader first meets a strik- 

 ing representation of the factory at its various stages — in 1862, 

 1870, 1880, 1892, 1899 and 1912, together with portraits of the 

 general director, Herr Georg Heise, Royal Prussian Commercial 

 Councillor; Director Wilhelm Siercke, Director Gustav Bartl, 

 and Herr Hans Breul, chairman of board of inspection. Herr 

 Heise entered the company's service in 1872, Herr Siercke in 

 1886, and Herr Bartl in 1873, these three gentlemen constituting 

 the present management. 



Next in order come scenes from the dramatic representations 

 which marked the occasion, in which the staff took part. These 

 included a "Rubber Ball Ballet." 



The "History and Gathering of Crude Rubber" are illustrated 

 by representations of tapping, gathering and smoking, with ap- 

 propriate explanatory text. In another series of ilkistrations the 

 various processes of manufacture are shown, commencing with the 

 examination of the crude rubber and taking the reader through the 

 various operations of washing, mixing, calendering and other 

 processes. Next follow the pages dealing with the production 

 of combs (the original specialty of the company, from which its 

 earlier name was derived). The various stages of manufacture 

 and packing are effectively illustrated. In following pages the 

 manufacture of hard rubber is dealt with, leading up to that of 

 pnefmatic tires, which gives prominence to the "E.xcelsior" 

 tire. Rubber toys, surgical and sanitary articles, rubber sponges, 

 heels and other branches are next dealt with. 



The work appropriately concludes with a series of views of 

 Hanover and Hanoverian life, artistic specimens of color print- 

 ing, supplemented by highly interesting descriptive text. The 

 form in which the souvenir has been got up reflects the highest 

 credit on all connected with its preparation. 



