266 



THE INDIA RUBBER WORLD 



[February 1, 1913. 



CALENDARS RECEIVED. 



A BEAUTIFUL HAND-COLOHED PANEL. 



The .Adamson Machine Co., manufacturers of rubber-working 

 machinery, of Akron, Ohio, have favored their customers with 

 a particularly artistic calendar for 1913. The full size is 14 x 18 

 inches. The effective feature consists of a panel 6 x 12 inches, 

 showing a restful landscape at sun down, hand-colored in the 

 most delicate fashion. "That's good enough to frame" is the 

 general expression on seeing this handsome picture. The panel 

 is mounted on a cream-colored card and that in turn is mounted 

 on a delicate shade of green. The calendar pad proper is 

 printed in a very soft green and tied to the mounts with white 

 ribbon. This calendar is rather for the private office or the 

 library at home than for the factory walls. 



•THE RUDE BRIDGE THAT ARCHED THE FLOOD." 



The J. H. Stedman Co., scrap rubber merchants, Boston, Massa- 

 chusetts, turned with great propriety to New England history 

 for a calendar subject for the new year. Their calendar requires 

 a sizeable space on the wall, as it is printed on heavy white 

 cardboard IS x 18 inches. One-half of this space is taken up 

 by a photogravure of the old North bridge at Concord, Massa- 

 chusetts, which Emerson referred to as "the rude bridge that 

 arched the flood," where "the embattled farmers stood." The 

 calendar pad is 5 x 9 inches, which gives plenty of space for 

 legible figures. This makes a convenient and artistic office 

 calendar. 



TWO FINE HAND-TINTED SKETCHES. 



The American Rubber Manufacturing Co., San Francisco. Cal- 

 ifornia, manufacturers of rubber belting, hose, matting and other 

 mechanical rubber goods, have made a handsome contribution 

 to the 1913 calendar output. It consists of a panel picture — the 

 three-quarter length figure of a winsome young woman holding 

 an .•\merican beauty rose. The title is "An American Beauty." 

 Whether the title refers to the rose or to the young person 

 holding it. would depend upon whether the decision rested with 

 a woman or with a man. The average man would ignore the 

 rose and say the title fitted the girl. This panel is mounted on 

 a primrose-colored card, which in turn is mounted on a card of 

 dark brown, the whole, which is lYz inches wide by 16 inches 

 long, being finished with brown silk ribbons and a ring for 

 hanging. 



Mr. Elmer E. Bast, manager of the Hamilton Rubber Manu- 

 facturing Co., and the American Belting Co., of Chicago, displays 

 much taste in the handsome panel with which he has favored 

 his friends. This is also a delicate water-tinted creation, 

 showing a young woman — or at least the head and shoulders of 

 one— enjoying the fragrance of a bunch of yellow roses, the title 

 of the panel being "When Roses Bloom." This panel has a 

 double mount, first on a cream and then on a delicate green 

 background, the two mounts being fastened together with a 

 heavy green silk ribbon. 



CALENDARS BY THE MILLIONS. 



Speaking of calendars, it is an interesting fact that an Amer- 

 ican company, the American Lithograph Co.. of New York, 

 prints more calendars than any other concern in the world, and 

 has enjoyed this distinction for many years. The American 

 Lithograph Co. has printed as high as 20.000.000 calendars in a 

 year, which is almost enough to put one of its calendars in 

 every home in the United States. Some of its single orders— 

 generally from life insurance companies — amount to editions of 

 5,000,000. It has printed more calendars— and it is safe to say 

 handsomer calendars— for rubber companies than any other con- 

 cern. For a number of years the United States Rubber Co. dis- 

 tributed very large editions of handsome calendars intended for 

 the general consumer. The B. F. Goodrich Co. for a number of 



years issued a series of beautiful lithographed heads. All this 

 work was done by the -American Lithograph Co. 



Its principal customers — outside of the big rubber companies — ■ 

 have been packing houses, publishirg concerns, the large soap 

 manufacturers, life insurance companies and the fire arms com- 

 panies. Of course these large companies that give orders for 

 calendars running from 100.000 to 4,000,000 or 5.000,000 always 

 have special designs made for them by the leading American 

 artists — the original design often costing several thousand dollars. 



SOME SMALLER CALENDARS. 

 The Electric Hose and Rubber Co., Wilmington, Delaware, 

 prefers the useful to the ornamental in its calendar offering, and 

 has supplied its customers with a desk calendar Sj^ x 9 inches 

 in size, which has a memorandum page for every week, .^t the 

 bottom of each page there is a striking cut of a section of the 

 company's hose ; and printed in a light skeleton effect on each 

 memorandum page one will find a variety of brief arguments 

 in favor of using this brand of hose. 



The Derby Rubber Co., Derby, Connecticut, manufacturers of 

 reclaimed rubber, sent out a little panel calendar, 3^4 x 6J^ 

 inches, with a small picture in colors, of the American aborigine, 

 the Red Man. with his bow and arrow, in pursuit of game. 



The West India Committee Circular, published in London, 

 has distributed a modest calendar 5 .x 8^ inches in size, giving 

 the calendar for the entire year — naturally in rather small figures 

 — and above this showing a photographic panel of a familiar 

 West Indian scene, to wit : a group of husky negresses going 

 to market with a basket of yams and other delicacies on their 

 heads, accompanied by a meek and lowly burro, whose circum- 

 ference is considerably increased by bundles of sugar cane. 



The Hazard Manufacturing Co., Wilkes-Barre, Pa., with offices 

 in New York, Chicago and Pittsburgh, has distributed a large 

 wall calendar about 30 x 18 inches in size, having a conspicuous 

 half-tone picture printed in black and buff, showing a tug coming 

 down the North River pulling the gigantic Olymfk in its wake, 

 a coil of insulated cable serving as an appropriate frame. The 

 pad itself has large and conspicuous figures which will make it 

 serviceable in office or storehouse. 



The Revere Rubber Co.'s calendar is ornamented appropriately 

 with a picture of a high-stepper trotting through a park. The 

 calendar card, which is about 15 x 20 inches in size, also dis- 

 plays half-tone reproductions of 18 of the company's popular 

 horseshoe pads. The card also bears some information relative 

 to the use of pads. 



The La Favorite Rubber Manufacturing Co., has made an 

 attractive calendar by printing in a sepia tint, a large half-tone 

 reproduction of a photograph of the exhibit the company made 

 at the International Rubber Exhibition held in the Grand Central 

 Palace last Fall. The half-tone is mounted on a brown board 

 and has a brown calendar pad at the bottom of the mount. 



White & Reid. "Rubberizers," Hoboken, New Jersey, have 

 favored their customers with a particularly serviceable office 

 calendar, consisting of a heavy cardboard back 8 x 12 inches, 

 on which is moimted a calendar pad about 6^ inches square, 

 having a page for each day of the year. This makes naturally 

 a heavy pad, which is secured to the back by a couple of steel 

 screws with caps that can easily be removed to change the 

 date from dav to day. 



TO MAKE SYRINGES IN MEMPHIS. 



The Sanitary Reversible Syringe Co., of Memphis. Tennessee, 

 was granted a charter in November last, to manufacture revers- 

 ible syringes and other druggists' supplies. The company ex- 

 pects to have its own factory in Memphis. The stock is $25,000, 

 divided into shares of a par value of $25. 



