320 



THE INDIA RUBBER WORLD 



[March 1, 1913. 



became provisional president, and a few days later, in June, en- 

 tered the capital city acclaimed by the populace as "the savior of 

 Mexico." In October, 1911, he was elected president, practically 

 unanimously; but was not fitted for the herculean task before 

 him. He lacked the dominating personality required to rule an 

 unruly people. His administration was rendered ineffective by 

 constant and widespread opposition. 



But the grave crimes that are already laid at the door of his 

 successor could not be charged against him. He was singularly 

 lenient with his enemies, abhorred blood-shed, and did not seek 

 revenge. He was, in fact, an idealist, and entirely wanting in 

 the iron qualities needed for the administration of Federal affairs 

 in our neighboring republic. Madero was in his 48th year. 



H. L. HOAG. 



Harry L. Hoag. manager of the Ailing Rubber Co.'s store at 

 Pittsfield, Massachusetts, died February 12 of pneumonia at a 

 private sanitarium in Hartford, Connecticut, after an illness of 

 three weeks. Mr. Hoag was born in Danbury, Connecticut, 

 thirty-five years ago. He was formerly employed in the Hart- 

 ford store of the Ailing company, being transferred to Pittsfield 

 as manager six years ago. He was a member of the Park Club 

 and of the South Congregational Church of Pittsfield. 



NEW TRADE PUBLICATIONS. 



A TIKE LESSON WITH A MORAL. 



IN an attractive booklet with above title, the Ajax-Grieb Rubber 

 ■* Co. has dealt with the consequences of inattention on the 

 part of the driver, at the same time giving some valuable advice 

 regarding the means by which the life of a tire may be prolonged. 

 The various forms of injury by chains, fabric rupture, blow- 

 outs, sand-blisters, neglected cuts, rut wearing, under-inflation, 

 faulty alignment and other causes, are successively treated. 



"How to attain a greater mileage" is the subject of detailed 

 recommendations. Finally, a scale of the proper inflation indi- 

 cates the gradations applicable to various sizes. 



Two other attractive booklets with the titles, "Figures that 

 Don't Lie," and "A Word to the Wise," discuss various aspects 

 of the tire problem, as solved by the "Ajax." The former con- 

 tains a table showing cost of "Ajax" in comparison with other 

 guaranteed makes. 



In the latter, reasons are adduced in proof of the advantage 

 of the S,00O-mile guarantee, carried by the Ajax tire. Attention 

 is likewise called to the fact that this guarantee is a written one, 

 signed by the president of the company. These booklets show 

 that the Ajax-Grieb Co. is well to the front in the matter of at- 

 tractive publicity. 



CATALOG OF RUBBER GOODS AND BELTING. 



Apart from the staple articles of rubber manufacture, there 

 are a large number of rubber mechanical accessories, indis- 

 pensable to industrial and manufacturing operations. These 

 form a special branch of the rubber industry, the extent of which 

 is shown by the general catalog of W. H. Salisbury & Co., Inc., 

 of Chicago, containing in its 257 pages a vast quantity of matter 

 interesting to the prospective buyer. It comprises two main di- 

 visions ; one of them (180 pages) subdivided into belting and 

 belting supplies, hose and hose supplies, and engine room and 

 plumbers' supplies. The other division (11 pages) includes: 

 mats, matting and tiUng, clothing and sundries, and miscel- 

 laneous goods. 



One of the most useful features of this catalog is the abun- 

 dance of its illustrations, brought out with remarkable clearness. 

 To the distributor of any of the lines indicated this booklet will 

 be extremely interesting and useful. 



THE GORDON NEWS. 



That brevity is consistent with attractiveness is shown by 

 "The Gordon News," the bright house-organ of the Gordon 

 Rubber Co., Canton, O. Within its four pages is grouped 

 a quantity of literary material of interest, naturally leading up to the 

 subject of the "Household Rubber Glove." A portrait of Mr. 

 C. W. Keplinger, the president, gives a personal feature to this 

 little publication, carried further by the list of "The Men Behind 

 the Goods," including its administrative and distributing staff. 



THE UNITED STATES TIRE CO.'S MONTHLY. 



The publication issued by the United States Tire Co., entitled 

 "U. S. for Us," has changed its form from a small pocket size to 

 a shape more uniform with the popular magazines, being now 7 x 

 10 inches in size. The January issue is devoted quite largely to 

 the New York Automobile Show, and contains a fine gallery of 

 half-tone prints of the various cars displayed at that time. 



A HANDSOME TENNIS BOOKLET. 



The United States Rubber Co. has just issued its net price 

 list of tennis, sporting and outing shoes for 1912-13. Hitherto 

 these price lists have been very modest in their appearance, sim- 

 ply illustrating the various shoes with a few lines of description 

 and the prices. But this year the tennis list appears as a 16-page 

 booklet printed in colors on a fine quality of paper, with a very 

 artistic scene of some sporting event occupying the upper third 

 of every page. These scenes are admirably drawn and are re- 

 produced in delicate water-color effects. They show a golf field ; 

 a yachting race, with the winner just passing the home buoy; an 

 exciting tennis match; a base-ball game; a gymnasium scene, 

 with young athletes doing some wonderful work on parallel 

 bars ; a bathing scene, and a hot basket-ball fight between a 

 couple of college teams. The booklet gives all the information 

 that the former lists contained, but in such an artistic setting 

 that anyone receiving one of these lists is sure to preserve it. 



LATEST GOODRICH LITERATURE. 



The latest batch of Goodrich literature is fully up to that 

 company's standard. One of its most attractive features is a 

 neat folder showing in four cuts the gathering and manufac- 

 ture of the cotton which forms the "backbone of the tire," as it is 

 pertinently called. The Goodrich fabric is made only of the 

 finest selected long staple Sea Island cotton, of which upon 

 selection not ten per cent, is approved. Braided Fabric Hose is 

 also illustrated by an attractive card. In another tasty folder the 

 merits of the "Meteor" Golf Ball are told. 



Prominent among the more extensive features of this effective 

 group of advertising matter is an illustrated catalogue of the 

 "Goodrich Pneumatic Truck Tires," as well as a circular of the 

 "Goodrich Wireless Motor Truck Tires," it being recorded that 

 570 motor truck tires of other makes were recently changed in 

 one month to "Goodrich Wireless." A group of testimonials 

 from various classes of tire users, in a neat booklet, serves to 

 hold the smaller items of this attractive collection of Goodrich 

 lore. The booklet is entitled "Kismet," the "reason why" being 

 told by its introduction. 



A BANIGAN CATALOG. 



The Banigan Rubber Co., of Baltimore, has issued a highly 

 creditable catalog describing and illustrating the great variety 

 of rubber footwear carried by this company. The catalog con- 

 tains a mass of information, given in compendious form, and 

 shows, by means of large-sized half-tones, what the varieties of 

 footwear described look like. In the back of the book there is a 

 photographic picture of the Banigan company's factory at 

 Woonsocket, Rhode Island. 



