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THE INDIA RUBBER WORLD 



[July 1, 1913. 



NEW TRADE PUBLICATIONS. 



THE LATEST GOODRICH LITERATURE. 



'T'HE B. F. Goodrich Co., Akron, Ohio, is a tirm believer in ad- 

 •^ vertising literature. The outi)ut from its printing presses is 

 not only of an attractive and artistic character, but it is more or 

 less continuous. During the past month it distributed to the 

 trade a number of interesting pamphlets, among which the fol- 

 lowing are included : 



"The Automobile Tire, Its Care and Repair," which is a cata- 

 log in convenient pocket size, of automobile accessories, and 

 contains suggestions as to the proper way of using them. It 

 describes and illustrates the "Goodrich Rubber Cement," the 

 "Goodrich Plastic," the "Self-\'ulcanizing Patch," the "Perma- 

 nent-Puncture Plug," the Goodricli emergency band, the inside 

 protector, and various other articles. 



Another pamphlet describes the Goodrich elevator belts, in- 

 cluding the special white-covered canning belt. Another little 

 leaflet describes and illustrates the "Crest" fountain syringe. 

 There is also another Goodrich route pamphlet, this time show- 

 ing how to go from Philadelphia to Baltimore and Washington, 

 and giving small but clear maps of these three cities. 



AN EXCEEDINGLY ATTRACTIVE PURITAN. 



There has been some criticism, these latter days, regarding 

 the Puritan, some contending that while he was a very worthy 

 person, he was too stern and austere to be altogether attractive. 

 But regarding tlie Puritan maiden there never has been any 

 ground for argument. She is altogether attractive. The E. H. 

 Clapp Rubber Co., which makes certain "Puritan" brands of re- 

 claimed rubber and uses the word "Puritan" as a trade mark, has 

 favored its friends with a handsome colored panel, about 10 

 inches wide and 16 inches high, showing a "Puritan Girl" stand- 

 ing on the rock-bound coast, looking off at the "Mayflower" — or a 

 craft of a similar type, anchored in the distance. As befits the 

 type, she is a trim figure, plainly attired and extremely proper, 

 but withal, verj' winsome in her youthfulness and unworldliness. 

 The panel is in a narrow gilt frame and is pretty enough to 

 hang anywhere. 



A CONSPICUOUS TENNIS HANGER. 



The United States Rubber Co. has always issued attractive 

 advertising in connection with its "Tennis" brand. Incidentally, 

 its Tennis brand is one of its most popular lines. Possibly the 

 popularity of the goods is attributable to the excellence of the 

 advertising; or possibly the excellence of the advertising simply 

 proves an efifort on the part of the printing department of the 

 company to keep pace with the work done by the factory. The 

 latest Tennis product of the company's advertising department 

 is a circular cut-out card, about 12 inches in diameter, printed in 

 red and black, showing around the margin, in letters that appear 

 to be deeply embossed, the words "Champion Tennis Shoes," 

 while running across the card is a cut-out Tennis shoe, of the 

 black variety. It is a conspicuous sign for wall or w-indow. 



A FOLDER FOR A RUBBER BOOT. 



The United States Rubber Co. is also distributing a small 

 folder calling attention to its "Hickory" brand of rubber boots. 

 It is printed in buff, green and black, and the front half of the 

 folder shows a half-tone of the boot. On the inner pages will be 

 found some excellent advice regarding the treatment and pres- 

 ervation of rubber footwear. A small wash-sketch shows a 

 farmer coming from the barn, balancing two heavy pails of milk, 

 and wearing a pair of these boots. Incidentally, there is a driv- 

 ing rain, and the pails are not covered, so that the honest farmer 

 will have more milk when he reaches the house than when he 

 left the barn— but be ran't help that. 



CANADIAN CONSOLIDATED RUBBER COMPANY, LIMITED. 



In an attractive group of five catalogues, the Canadian Con- 

 solidated Rubber Company, Limited, tells the story of its products, 

 under the divisions of Mechanical Rubber Goods, (A) ; Drug- 

 gists' Sundries, (B) ; Molded, Miscellaneous and Plumbers' 

 Rubber Goods, (C) ; Fire Hose and Supplies, (D), and Textile 

 Goods, (F). The five catalogues have in the aggregate about 

 400 pages, in most of which are illustrations of the company's 

 products. Each catalogue having a separate index, reference is 

 thereby facilitated. 



Rubber belting, for various reasons, claims superiority to that 

 of other materials, retaining uniform w-idth, thickness and tensile 

 strength in spite of dampness and changes in temi)erature. 

 These advantages are explained in catalogue -A, which further 

 gives prominence to the fact that the company's belting is 

 thoroughly stretched in manufacture, the amount of stretch 

 caused by work being thus minimized. Rubber hose likewise 

 comes under this section, in which are illustrated the varied 

 products of the company for conducting water, air, steam, oil. 

 beer, WMne, tannery fluids and acids. The eleven grades of 

 garden hose are effectively illustrated in color printing. With 

 regard to packing, the need of efficiency is duly urged, and em- 

 phasized by illustrations of the various grades made by the 

 company. 



In Catalogue B, the subject of Druggists' Sundries is fully 

 dealt with, every feature being illustrated. Catalogue C takes up 

 Molded Goods and Plumbers' Rubber Goods, including matting, 

 stair-treads and tiling. Catalogue D is specially devoted to 

 Fire Hose and Supplies. 



Catalogue F directs attention to the company's complete line of 

 rubber textile goods, including aprons, carriage cloth, auto top 

 cloth, rubber coats, auto accessories, sportsmen's rainproof ma- 

 terials, horse covers, etc. 



Each catalogue is complete in itself, containing vieW'S of the 

 company's premises at St. John. Halifax, Montreal, Ottawa, 

 Quebec, Toronto, London (Out.). Hamilton, Brantford, Winni- 

 peg. Regina, Calgary, Saskatoon, Edmonton. Vancouver and 

 Victoria. 



A NEW CATALOG FOR DAVID BRIDGE & CO. 



David Bridge & Co.. of Castleton, Manchester, England, have 

 been issuing catalogs these 20 years, and as a rule the catalogs 

 have constantly been getting larger, better and more complete. 

 The latest catalog issued by this company — which it calls C 12 — 

 covers the friction clutches and driving installation under the 

 Heywood & Bridge patents made by this company. It is a cata- 

 log of 190 pages, though, being only 5 inches in width, it can 

 conveniently be inserted in a desk pigeon-hole, or in a coat 

 pocket if desirable. The striking feature of this catalog is its 

 wealth of illustrations. By actual count, there are 305 cuts in the 

 book, some of them pen and ink drawings of machinery, but a 

 great many of them half-tones made direct from photographs. 

 The first cut in the book is an interesting birdseye view of the 

 company's works, giving a very good idea of their magnitude. 



In addition to a vast deal of information about the clutches 

 and driving installations of every kind wdiich the company makes, 

 there are at the back of the book a good many tables which 

 will be found of value to factory superintendents and others 

 interested in any way in machiner}' — for instance, a table giving 

 the belt .velocity or circumferential speed of pulleys; a table of 

 horse powers that a good cotton rope of different diameters will 

 transmit at various speeds ; a table showing the equivalent of 

 millimeters in inches, and a conversion table which gives the 

 equivalent of the metric system of weights and measures in the 

 system generally in use in England and in the United States. 



Replete with information for rubber manufacturers — Mr. 

 Pearson's "Crude Rubber and Compounding Ingredients." 



