OcTunER 1. 1913. 



THE INDIA RUBBER WORLD 



.1 





Published on the 1st of each Month by 



THE INDIA RUBBER PUBLISHING GO. 



No. 15 West 3eth Sirccl. New York. 

 CABLE ADDRESS: IRWORLD, NEW YORK. 



HENRY C. PEARSON, Editor 



Vol. 49. 



OCTOBER I, 1913. 



No. 1 



Subscriptions: $3.00 per year, $1.75 for six months, postpaid, for the 

 United States and dependencies and Mexico. To the nominion 

 of Canada and all other countries, $3.50 (or equivalent funds) 

 per year, postpaid. 



Advertising: Rates will be made known on application. 



Remitt.'INCEs: Should always be made by bank or draft, Postoffice or 

 E,\press money orders on New York, payable to The India Rubber 

 Publishing Company. Remittances for foreign subscriptions should 

 be sent by International Postal Order, payable as above. 



Discontinuances; Yearly orders for subscriptions and advertising are 

 regarded as permanent, and after the first twelve months they will 

 be discontinued only at the request of the subscriber or advertiser. 

 Bills are rendered promptly at the beginning of each period, and 

 thereby our patrons have due notice of continuance. 



COPYRIGHT. 1913. BY THE INDIA RUBBER PUBLISHING CO. 

 Entered at the New York postoffice as mail matter of the second class. 



table of contents on last page of reading. 



in our twenty-fifth year. 



IT seems to be a characteristic of tlie human mind to 

 ■*■ celebrate the progress of events at even periods of 

 five years. The college graduate returns to the bosom 

 of his Alma Mater on the fifth- tenth- twenty-fifth 

 anniversary of his being tui'iied loose upon the wurlil: 

 and similarly the domestic milestones that are believed 

 to warrant particular festivities and an appeal to friends 

 for uniiecdcd articles of tin, wood, glass, etc., are located 

 at even five-year intervals. .Analogously, the India 

 Rubber \\'ori.d feels warranted in mentioning the fact 

 that with this issue it enters upon its twenty-fifth year, 

 for with the September number it finished twenty-four 

 complete years not only of continuous publication but, 

 what is more notable, of publication under the same 

 ownership and editorship. 



What tremendous developments have taken place in 

 the trade during these twenty-four years ! To be sure, 

 the American rubber industry was by no means in its 

 infancy in 1889, for it had been in existence for practically 

 fifty years, and had made great progress and was con- 

 m suming, all told, of rubber, gutta percha, scrap rubber, 

 ^ balata, etc., nearly 32,000,000 pounds and producing 



manufacUired jnoducts to the value of $42,000,000 year- 

 ly. Hut during the last twenty-four years its growth 

 has been five limes as great as during the first half 

 century ; for last year — that is, for the twelve months' 

 ending with June — it consumed over 113,000,000 pounds 

 of crude rubber and, including kindred products — gutta 

 jclutong, scrap rubber, etc. — over 224,000,000 pounds; 

 while the value of its manufactured ]M-oduct was prob- 

 ably in excess of $225,000,000. Tires alone for that 

 twelve months amounted to over $100,000,000 in value, 

 or two and a half times the entire rubber product of 

 twenty-four years ago. 



.•\nd the India Rubber World has sought — and we 

 think successfully — to be the mouthpiece of this great 

 industry and to keep pace in its growth, approximately 

 at least, with the growth of the American rubber trade. 

 The first number of this ]wper, published in October, 

 1889. contained 21 pages of reading matter and 23 pages 

 of advertising. During its first year it published 300 

 Images of text (an average of 25 pages per issue) and 

 366 pages of advertising. During the year just closed 

 it ]_)ublished 656 pages of text (an average of nearly 55 

 pages) and 932 of advertising. If the trade and the 

 paper both increase in the same ratio during the next 

 twenty-four years the "American manufacturers in 1937 

 will be using 1,568,000,000 pounds of rubber and kin- 

 dred materials and will be making rubber goods of the 

 value of $1,125,000,000; and the India Rubber World 

 will have about 1,440 pages of reading matter for the 

 year, or 120 ])ages per issue, and will carry during the 

 twelve months about 3,000 pages of advertising. Here's 

 hoping that this delightful condition may come about, 

 with both the trade and the paper still under the same 

 personnel as now. 



THE great economy OF THE LARGER TIRES. 



THERE has been a growing belief among owners of 

 motor cars, and particularly among users of motor 

 trucks, that while the smaller tire could be procured at a 

 less initial expense, economy really lay in the direction of 

 the wider tire. The truth of this theory has never been 

 brought out more impressively than in an article which 

 appears in this issue, entitled "Gaining better mileage 

 from the motor truck." which, together with the table of 

 figures appended to it. gives the results of investigations 

 covering the last two years carried on under the direction 

 of the Automobile Chamber of Commerce. These investi- 

 gations prove conclusively the great economy of the 

 wider tire. The table gives a comparison of the mileage 



