THE INDIA RUBBER WORLD 



[October 1, 1913. 



NEW TRADE PUBLICATIONS. 



A HANDSOME SOUVENIR PUBLICATION. 



"TO l)ring their rublicr niacliiiury in suitable and attractive form 

 •'• to the attention of interested visitors to the Brazilian Na- 

 tional Rubber Exposition, to be opened this month at Rio de 

 Janeiro, the firm of David Bridge & Co., Castleton, Manchester, 

 England, has prepared a handsome souvenir publication. In 

 its 136 large pages they first describe and illustrate the successive 

 steps in the gathering and preparation of rubber, the text being 

 in Portuguese. The latter portion of the work is devoted to 

 description and illustration of the machinery, tools, etc., they 

 make for the use of rubber manufacturers. It is an interesting 

 work, in every way worthy of the firm whose productions it rep- 

 resents and of whom copies may be obtained on request. 



A NEW PRICE-UST OF REAGENTS. 



The importance of purity and standard strength in the reagents 

 they use in their tests is fully realized by chemists and analysts, 

 and is good and sufficient reason for the widespread demand for 

 Merck's Standardized Reagents, supplied by Merck & Co., New 

 York and St. Louis, and known from the style of their pack- 

 age as the "Blue Label Reagents." They have recently issued a 

 revised price list of these goods for 1913, which will be for- 

 warded on request to those interested. 



A FOLDER ON A MINERS BOOT. 



The United States Rubber Co. has recently distributed a large 

 eight-page folder descriptive of the "Hub-Mark" Miner's Trawler 

 Bootee. This shoe is made of particularly strong duck, water- 

 proofed by frictioning the rubber into the duck as the two 

 go together through the calenders. For a shoe meant for heavy 

 work it is comfortably li.yht weight, and, being laced, fits as 



snugly to the leg as the 

 wearer inay desire. Its 

 distinctive feature lies, how- 

 ever, in its triple thickness 

 of sole, and especially in 

 the first sole, which, it will 

 be noticed by the illustra- 

 tion, has an all around ex- 

 tension which acts as a 

 buffer against hard knocks 

 and saves the shoe. 



This folder is illustrated 



by five large half tones, six inches square, made from photo- 

 graphs taken in the mines where the miners wearing "Hub- 

 Mark" Bootees are at work in their various operations. One 

 picture shows them digging out coal ; another shows the driver 

 with a loaded car; another shows the spragging of the car — ■ 

 that is. the stopping of the car with a piece of wood in the 

 wheel on the down grade; a fourth shows the miner pushing 

 coal down the chute with his foot, and the fifth shows him 

 at that comfortable moment when he has arrived home after 

 a hard day's work and is removing his bootees for footwear 

 better suited to the upper walks of life. 



This folder is intended for distribution among the miners 

 and is printed in three langua.ges, En.glish, Hungarian and 

 Polish. The illustrations should appeal to the miner with 

 particular force, as they set forth so graphically the sort of life 

 he leads under ground. 



GOODRICH LITERATURE. 



"The Goodrich" for August, being number 11 of Vol. 2, is an 

 unusually interesting issue. Besides being devoted primarily to 

 the adveriiscmcnt of the B. F. Goodrich Co.'s specialties in tires, 

 with illustrated descriptions of their manufacture and employ- 

 ment, it contains other matter of a general character of an ex- 

 cellence entitling it to special distinction as a high class house 

 organ. 



"TOP NOTCH" RUBBERS. 



It is not only the compounding and curing of rubber which 

 engage the attention of the maker of rubber footwear. Other 

 points demand his care — such as construction, shapes and styles 

 of lasts, and other elements of a well-made shoe. These demand 

 special experience in the line itself. 



It is to the possession of experience that the Beacon Falls 

 Rubber Shoe Co., of Beacon Falls, Connecticut, attributes its 

 success in the manufacture of rubber footwear. In a neat cata- 

 log of twenty-four pages and cover, recently issued by the com- 

 pany, it states that it has had sixty years of continuous experi- 

 ence in the manufacture of rubber footwear— which carries the 

 company well back to the early beginnings of the rubber in- 

 dustry in this country. 



The catalog has to do particularly with the "Top Notch" rub- 

 bers manufactured by the company, which it states cost more 

 than other rubbers but are distinctive in style and appearance 

 and therefore give the retailer something to talk about when 

 offering these rubbers to his customers. Particular attention is 

 called to some new lasts, among them the men's "English Flat 

 Last," the woman's "Lopug" and a certain type of extension heel 

 which the company calls the "Clincher Cushion." The catalog 

 is illustrated by a great many wood cuts of the boots, lumber- 

 men's arctics, overshoes, and tennis shoes made at the factory in 

 Beacon Falls ; and the prices are given in net figures so that 

 the retailer knows just what everything is going to cost him. 



IN BUSINESS 76 YEARS. 



The firm of A. R. Underdown's Sons, 202 Market street, Phila- 

 delphia, has just issued a souvenir book of some 36 pages and 

 cover, in celebration of its completion of 75 years continuous 

 business life. The firm was established by Isaac Underdown 

 on South Water street. Philadelphia, in 1838, for the purpose 

 of dealing in oiled clothing. Later Mr. Underdown was joined 

 by his son. A. R. Underdown, who became a member of the 

 firm in 1863. Mr. A. R. Underdown retired from the concern in 

 1909, leaving his two sons, Howard and A. R. Underdown, Jr., 

 to carry on the business. While the firm originally dealt only in 

 oiled clothing, it later added a department of rubber goods and 

 for many years past has made the wholesale distribution of those 

 goods its principal work. This souvenir book is generously 

 illustrated, but perhaps the most interesting pictures are the four 

 photographic reproductions of the company's store — first, as it 

 appeared in 1838; second, as it appeared in 1863; third, as it was 

 from 1883 to 1909, and the fourth as it is today. 



FACTS ABOUT FIRESTONE TIRES. 



A neat pamphlet, distinctive in appearance and telling all 

 about their tires, has just been published by the Firestone Tire 

 & Rubber Co., .\kron, O. With the aid of excellent illustra- 

 tions it seeks to demonstrate the grounds on which the claims 

 as to their superiority are based. 



BELMONT PACKINGS 



In a profusely illustrated catalog of nearly 200 pages, the vari- 

 ous types of packing it makes for steam, water, ammonia, hy- 

 draulic, oil, gases, acids, etc., are described by the maker, the 

 Clement-Kestein Co. Philadelphia, Pa. In view of the importance 

 of reliable packings in most mechanical equipments, it vvill 

 doubtless be of interest to many of our readers. 



