90 



THE INDIA RUBBER WORLD 



[November 1, 1913 



rubber of less than 100 pounds be catalogued for sale. A circular 

 informing them of this action on the part of the rubber com- 

 mittee has been sent to all members of the exchange. 



The report also contains statistical matter showing the finan- 

 cial status of the exchange. 



NEW TRADE PUBLICATIONS. 



RUBBEH FROM FOREST TO FOOT. 



TPHE great devclopmonl of the rubl)er industry during the 

 ■*• last decade, the notable boom that took place in rubber 

 plantation shares three years ago, enriching many people in 

 a few weeks and later impoverishing others in about the 

 same length of time, and the fact that millions of people take 

 a personal financial interest in tires, have brought about a 

 general desire on the part of the public to know something 

 about rubber, what it is, where it comes from and how it is 

 manufactured. Students like to write essays on this subject, 

 and school teachers like to get rubber literature so that they 

 can answer questions. 



To satisfy this general thirst for rubber knowledge, Mr. 

 Palmer, the head of the advertising department of the United 

 States Rubber Co., has prepared a very handsome little 

 pamphlet of 30 pages entitled '"Rubber from Forest to Foot," 

 in which the whole rubber story is told — something of its 

 history; how it is gathered in South America and on the 

 plantation; what it looks like when it reaches the factory, 

 and how it is then washed and dried, compounded and cal- 

 ndered, cut and assembled, varnished and vulcanized and 

 .aade into rubber boots and shoes. This information is given 

 in the form of a fireside conversation. A certain boy, John, 

 much pleased with his rubber boots, asks his father what 

 rubber is and where it comes from, and the father — evidently 

 a widely read man with a retentive memory — promptly gives 

 him the information as described above. The book is hand- 

 somely printed, liberally illustrated and has a most attractive 

 colored cover showing a rubber scene in the .Amazon jungle. 



A CONSTANT REUUIREMENT. 



Any one doubting the value of the rubber stamp as an aid in 

 the routine of the office, needs only to try what it would mean 

 to do without that indispensable adjunct to business. He (or as 

 in many cases, she) will soon find out its value. To discourse 

 on the merits of the article would thus be "tedious as a twice-told 

 tale," but it is seldom that its uses are so graphically brought for- 

 ward as in the new catalog of the J. P. Cooke Co., Omaha. 



Prominent among the many opportunities of using rubber 

 stamps illustrated by this booklet, are receipts and endorse- 

 ments, the writing of which would necessitate loss of time. An- 

 other important feature of the catalog is the range of time 

 stamps for various purposes, while the many occasions calling 

 for the use of the name of a firm, without the necessity of a per- 

 sonal signature, are fully provided for. The possibility of getting 

 up forms by means of rubber stamps is likewise shown by vari- 

 ous examples. This is a catalog to be preserved for reference 

 and frequent use as required. Its 64 pages fully demonstrate what 

 the rubber stamp can do. 



THE DURST MECHANICAL LINE. 



Few lines present so much detail as those which go to make 

 up a typical collection of rubber and metal specialties ; hence the 

 practical value of the illustrated catalog by which the Durst 

 Manufacturing Co. presents its various grades of mechanical 

 rubber goods and plumbing sundries — including tubing, plungers, 

 washers, strainers, and other articles. It illustrates a full assort- 

 ment of bathroom accessories, such as corrugated rubber 

 mattings, shampoo sprinklers, shower baths and curtains, beside 

 mentioning faucets, fittings and gas irons. 



The catalog contains 30 pages, each having many cuts, so 

 that the reader has no difficulty in forming an idea of the com- 

 pany's capacity. Among other lines featured should be noted 



rubber heels, now frequently distributed in conjunction with 

 small metal goods. 



As a special catalogue "Drummer No. 7" is to be highly com- 

 mended, and should bring about an extensive trade in the articles 

 represented. [The Durst Manufacturing Co., 88-90 Reade street. 

 New York,] 



A NEW WALES-GOODyEAE BEAR. 



Many years ago the VVales-Goodyear Co., which manu- 

 factures footwear and has long been famous for its arctics 

 and gaiters, adopted a representation of a polar bear as part 

 of its trade mark; a wise idea, because there are a great 

 many people who can't remember names while everybody 

 can remember pictures, and thousands of Wales-Goodyear 

 rubbers have been sold to people who simply said : "I want 

 the rubbers with the bear." 



A dozen years ago this company issued a tall cut-out 

 showing a polar bear rampant, wearing arctics on all four 

 feet and perpetrating a lively dance on a cake of polar ice. 

 It attracted a great deal of attention and ran through several 

 editions, but evidently the popular appetite for Wales- 

 Goodyear bears has never been fully appeased, for the com- 

 pany has just issued another polar bear cut-out, the animal 

 being distinct from the first one, as this fellow is walking 

 up out of the water, erect and with a look of challenge on 

 his face and holding in his front paws a large four-buckle 

 gaiter. This cut-out stands about 16 inches high, is done in 

 the necessary colors to reproduce a polar bear with a north 

 pole background, and is bound to attract attention in any 

 window where it is placed; and it will still further impress 

 the general public with the fact that the Bear Brand of rub- 

 bers is made by the Wales-Goodyear Co. 



L' AGRICULTURE PRATlaUE DES PAYS CHAimS. 



The new series of "L'.Agriculture Pratique des Pays Chauds," 

 a monthly review of tropical agriculture, will be published under 

 the direction of Messrs. Edmond Perrier, member of the in- 

 stitute, director of the National Museum of Natural History, 

 Paris; H. Lecomte, professor at the museum; M. Costantin, 

 member of the institute, professor at the museum ; D. Bois, as- 

 sistant at the museum ; H. Jumelle, professor of the faculty of 

 sciences at Marseilles ; M. Pillicure, member of the institute, of 

 the station for vegetable pathology ; M. Dubard, professor of 

 the faculty of sciences at Clermont-Ferrand ; Guillaume Capus, 

 former director-general of agriculture and commerce, in Indo- 

 China; Maurice de Vilmorin, member of the Societe Nationale 

 d' Agriculture, administrator of the Jardin Colonial, with M. 

 Augustin Challamel as editor. The editorial offices of the pub- 

 lication have been removed to 17 rue Jacob, Paris. "L'Agriculture 

 Pratique des Pays Chauds" is a handsome, profusely illustrated 

 periodical, published monthly in France, and dealing with agri- 

 cultural operations as carried on in tropical countries. The an- 

 nual subscription is 20 francs ($3.86) for all countries in the 

 postal union. 



In the third numlicr of the "Boletim de la Superintendencia 

 da Defesa da Borracha," the various sections of this official 

 Rio publication are filled with useful and interesting matter 

 affecting rubber. Special attention is given to the decrees lately 

 issued with reference to that subject, while the group of statistical 

 tables shows general as well as local results of a valuable char- 

 acter, both for immediate use and reference. 



Ai the official organ of the Brazilian government the "Bole- 

 tim" merits the attention of all connected with the rubber trade. 

 Its statistical features are referred to in detail in another column. 



.^n American consular officer in France reports that an agent 

 in his district handling automobiles desires to get in touch with 

 .American automobile supply manufacturers. Catalogs, price 

 lists, etc., are desired. Correspondence should be in French if 

 possible. The report is No. 11,841. 



