504 



THE INDIA RUBBER WORLD 



[June 1, 1914. 



NEW TRADE PUBLICATIONS. 



'T'HE B. F. Goodrich Co. has recently added to its already ex- 

 ■*■ tensive series of aids to Goodrich tire dealers a set of four 

 unusually attractive vvin<lovv cards or wall hangers. One of 

 tliese cards — which are 11 x 14J/2 inches in size, on a white ground 

 with narrow inside gray border — sliows a picture of a "Native 

 Gathering Sap." This young .African girl's raiment is truly 

 barbaric in splendor and wealth of coloring and she is pictured 

 in the act of making incisions in the bark of a rubber tree with 

 a tapping knife. This picture is intended to convey an idea of 

 the purity of the rubber used in Goodrich tires, coming direct 

 from the rubber groves and being nature's contribution to their 

 production. Another card, in equally effective colorings, shows 

 water being poured from one glass to another, and suggests that 

 as waters from the Atlantic and the Pacific poured into the same 

 glass become one and inseparable, so largely become the fabric 

 and rubber in Goodrich tires. A third card, perhaps more striking 

 and attractive than either of the other two, shows an automobile 

 containing a young woman and a little girl, the former driving 

 the car. This suggests the advisaliility of using the Goodrich 

 tire "with the tread that makes the brake effective and makes 

 motoring safe for her and the kiddies.'' The fourth card has 

 a picture entitled "Eating up the Road," a feat claimed to be pos- 

 sible of accomplishment with Goodrich tires as against the usual 

 result of the road eating up the tires. 



The Encyclopedia of SelHng Helps, issued by the Dealers' Help 

 Department of the Goodyear Tire & Rubber Co., for the exclusive 

 use of Goodyear dealers, is a notable addition to rubber trade 

 literature. It contains suggestions for 100 ways of pushing busi- 

 ness, these suggestions being contributed by 20 expert workers, 

 as the result of extensive investigations carried on among retail 

 dealers all over the country. Commencing with attractive tran- 

 sparencies, window cards and outside and inside hangers, and 

 continuing with handbills, calendars, stickers, blotters and all the 

 more familiar forms of general advertising, there follow pages 

 devoted to moving picture slides, furnished free and charges pre- 

 paid ; road signs, at prices amounting to only about one-sixth the 

 usual charge; ready made ads., tire racks and display stands; a 

 plan for mail order correspondence, including stationery, folders, 

 form letters, etc., etc. This book of selling helps covers 32 pages 

 and is attractively illustrated throughout in colors. Each copy 

 sent out is accompanied by an order slip containing a list of these 

 various helps, which the dealer may use in sending in his requisi- 

 tion. This encyclopedia should be extremely valuable to the tire 

 dealer, giving him a better idea of the merchandise he offers for 

 sale and suggesting means by which he may secure at trifling cost 

 — and in some cases without any e.xpense whatever — well pre- 

 pared and carefully thought out advertising matter wliich is bound 

 to attract the consumer's attention. 



"General Information Regarding Fire Insurance Requirements" 

 is the title of a little pamphlet published jointly by the New York 

 Chapter of the American Institute of Architects and the New 

 York Board of Fire Underwriters, and issued under the auspices 

 of the National Fire Protection Association, with the object of 

 promoting the science and improving the methods of fire protec- 

 tion and prevention, as well as of diminishing the enormous na- 

 tional fire waste of more than $200,000,000 annually. Attention is 

 called to the six important conditions to be taken into account : 

 1, Exposure to fire from without; 2, Construction of the building; 

 3, Plan of the building; 4. Fire extinguishing equipment; 5, 

 Nature of the occupancy; 6, Public fire protection. In conclusion 

 this little guide presents a list of some thirty pamphlets giving 

 information on the important subjects which are available for 

 distribution. 



FIRESTONE CUTOUTS. 



Before the close of the present motoring season the three 

 figures shown in the accompanying cut will probably have 

 become familiar to every automobilist in the country as well 

 as to those who hope some day to be automobilists. These 

 figures represent three types of nun, all of one mind, how- 

 ever, regarding the type of tire they consider most desirable, 

 and each willin,s> to give tlu- reason for his preference. With 



The Threk "Tire-Wise" Men. 



the car owner "strong for Firestone tires and rims" both 

 for reasons of comfort and economy, and the driver because 

 of infrequent tire changes and the quickness with which these 

 are accomplished, it is quite natural for the dealer to be 

 pleased with the product that gives such satisfaction to the 

 buyer and user and makes him come back for more. These 

 three figures are supplied in cutout form by the Firestone 

 Tire & Rubber Co. to Firestone tire dealers everywhere. 

 Doth m large size for window display and in miniature for 

 insertion in mail and packages. Special stationery bearing 

 imprints of the cutouts are also provided, with miniatures 

 of the three contented "tire-wise men" for distribution to the 

 motorists of the future — the children. 



CEYLON AT NEW YOIUC 1912 RUBBER EXPOSITION. 



By order of the Ceylon government, the report of Mr. F. 

 Crosbie-Roles, commissioner from the island to the New York 

 Rubber Exposition of 1912, has been printed. Under the various 

 heads of "The Ceylon Stand," "The Exhibits," "Trade Develop- 

 ment,'' "Consular Service and Colonial Trade," "Wild Rubber" 

 and others, the principal features of the exposition are recorded 

 in detail. There were 96 cases of exhibits, in addition to 24 cases 

 containing rubber for competition. In conclusion Mr. Roles 

 acknowledges the courtesy and hospitality extended to him dur- 

 ing his stay in .\merica. 



, Send for inde.x to "Crude Rubber and Compounding In- 

 gredients." 



irHATTANOOGA WANTS A RUBBER INDUSTRY. 



.'\n effort is being made by the Chattanooga Industrial Boards 

 composed of members of the local Retail Merchants' Association, 

 Manufacturers' Association, Chamber of Commerce, Real Estate 

 E.xchange, Jobbers' Associaticm and Clearing House — to interest 

 some responsible manufacturing concern in locating a rubber 

 industry in Chattanooga, Tennessee. This city has nine lines of 

 railroad and a navigable river, is within 450 miles of four different 

 ports and within 75 miles of a half dozen different textile mills. 

 It is claimed to have hydro-electric power to a greater e.Ktent 

 than any other city in the country, with but one exception, and 

 obtainable at a lower price than in that excepted city, also to have 

 steam coal at $1.55 per ton, f. o. b. plant, and cheap and depend- 

 able labor — all of which would seem to make it a desirable manu- 

 facturing centre. 



