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THE INDIA RUBBER WORLD 



[July 1, 1914. 



NEW TRADE PUBLICATIONS. 



THE Portage Rubber Co., of Akron, Ohio, has recently issued 

 a small catalog, pocket size, of its rubber accessories, for 

 automobiles. This describes and illustrates hook-on tire boots, 

 lacc-on tire boots, blow-out patches, inside tire plasters, and the 

 tread gum, cement and other repair materials manufactured by 

 the company. .\ page is devoted to a list of the company's dis- 

 tributing points, which arc well scattered over the country, reach- 

 ing from New York to various points in Texas and California. 



''Unbiased Information" is the title of a ten-page folder just 

 issued by the Lee Tire & Rubber Co., of Conshohocken, Penn- 

 sylvania, for distribution to tire users, its aim is to suggest some 

 things that will pave the way for satisfactory adjustments be- 

 tween the user and tire manufacturer. It suggests, in the first 

 place, the advisability of buying a good tire, paying enough to 

 get a good tire and taking care of it ; then, if for any reason 

 the tire fails to give the service it should and you go back for 

 adjustment, state the facts. These sensible suggestions are 

 followed by three pages of instructions in the care of tires, 

 which included numerous "Don'ts'' and a few "Dos." Two pages 

 are devoted to illustration and description of the Lee Puncture- 

 proof tire, which the company guarantees to give 3,500 miles of 

 service without puncture, standing ready in case of its failure to 

 give this service to refund the amount paid for such a tire in 

 excess of the price of the regular Lee tire of the same size, and 

 also to repair the pimcture free of charge. 



The latest catalog of the Racine Rubber Co., of Racine, Wis- 

 consin, contains in its 29 pages a full description of the com- 

 pany's product. Commencing with a photograph of the factory 

 and the story of its organization, equipment, etc., it first calls 

 attention to the tire product, for which the company has adopted 

 the slogan, "Every Tire a Good Tire." Three styles of casings 

 are made by this company — Clincher, Quick Detachable Clincher 

 and Straight Side — and numerous treads, in sizes to fit all rims. 

 Tables of inflation and size of tire for different weight cars are 

 given, also a list of the company's distributing agencies, of which 

 there are 27 in the United States, scattered through 15 states. 

 Five pages are devoted to accessories, which include all the 

 usual repair requirements, and one page to guarantee. 



There are eighteen bulletins in the series issued by the pub- 

 licity department of the Goodyear Tire & Rubber Co., of 

 Akron, in its campaign in the interest of tire conservation. 

 Bulletin No. 1 is devoted to instructions on the care of tires, 

 the other seventeen being descriptive of the various causes 

 which result in damage and ruin, with illustrations of treads 

 and tubes so destroyed. Twelve of the bulletins relate to cas- 

 ings. They tell the story of neglected cuts, fabric breaks and 

 mud boils ; of scraped treads, due to sudden stops, quick starts 

 and skidding; of worn treads, chafed sides and ruin by car 

 tracks, by chains, by oil, by snags, by unsuitable storage and 

 rim cuts. The remaining five bulletins cover pretty thoroughly 

 the accidents that may occur to inner tubes, as under-inflation, 

 stretched tube — due to lack of talc, ruin by rusted rims and by 

 carrying uncovered. 



Under the title of "Rules of the Road and Saving Hints to 

 'The Man Behind the Wheel' " the B. F. Goodrich Co., of 

 Akron, has issued a book iYz .x 6 inches in size and contain- 

 ing 48 pages of valuable information. Chapter 1 of this volume 

 gives the rules of the road governing street traffic — passing, 

 turning, stopping, standing and starting — and later chapters give 

 similar regulations regarding signals, right of way, speed, re- 

 spective rights of drivers and pedestrians and the duty of each, 

 lights, etc. It contains an interesting chapter on accidents, while 

 pages 19 to 38, inclusive, cover the care and repair of tires. It 

 gives a list of the route books obtainable without charge from 



the Goodrich touring bureau, also a short story of the growth 

 of the company and a list of its wholesale stock depots, and of 

 dealers handling its products in the United States and abroad. 



The June calendar in the monthly series being sent out by \\ 

 G. Brown & Co., dealers in crude and reclaimed rubber, of 

 Cincinnati, Ohio, is not only most attractive but especially ap- 

 propriate to the vacation season. It pictures a fishing scene, 

 where the vacationist is having an interesting and exciting time 

 endeavoring to land a particularly game muskelhmge, which, 

 though hooked, strenuously objects to being taken in; while the 

 guide is an intent spectator of the unequal struggle. 



Mr. Arthur Dyer, broker, of the Produce Exchange, New 

 "5i'ork, gets back to original principles. The name rubber, it will 

 be recalled, was derived from the fact that the first use in a 

 civilized country of the product of the Hcvca tree was for the 

 erasure of pencil marks. -As it rubbed out the mark it was 

 called "rubber." Mr. Dyer has sent som.e of his friends and 

 customers a little block of red rubber intended for erasing pur- 

 poses. On one side it is marked with his name and address, and 

 on the other with the products in which he deals. 



A HEAL RUBBER ANNOUNCEMENT. 



It will be recalled that one of Mr. Goodyear's* early exploits 

 was the publication of the story of his success in rubber manufac- 

 ture in a book made entirely of rubber. The Dryden Rubber 

 Co., of Chicago, Illinois, has followed Mr. Goodyear's plan. It 

 has recently -sent an announcement to the trade in the form of 

 a rubber sole 6 inches long, on which is inscribed in raised 

 letters the following : "We announce for the coming season our 

 superior line of rubber soles and heels, which thoroughly merit 

 your consideration." 



If the company were to get these announcement soles out in 

 rights and lefts, mothers of young children would be around 

 gathering them up so that they could equip their offspring with 

 non-skid rubber soles with no expense except a few drops of 

 cement. 



THE nRESTONE "TOP 0' THE WORLD" BANNER. 



The Firestone Tire & Rubber Co., of Akron, Ohio, has dis- 

 tributed copies of a showy lithographed banner to some 35,000 

 dealers. The banner is about 20 x 40 inches, printed in eight 

 or ten colors — orange, yellow and blue predominating — and 

 shows one of their non-skid tires traveling over the surface of 

 the earth and leaving a non-skid impress — apparently about a 

 thousand miles wide — across the continent of North America. 

 It is a striking advertisement. 



LA REVISTA DEL ATENEO HISPANO AMERICANO (REVIEW OF THE 

 SPANISH AMERICAN ATHENEUM). 



In the first number of this review — published in Washing- 

 ton — a variety of interesting articles deal with questions of 

 historical, literary and political interest. The issue opens 

 with a paper by Hon. Francisco Javier Yanes. president of 

 the Atheneum, well known as the Assistant Director of the 

 Pan-Americqn Union. Since the creation of the .Atheneum. 

 somewhat more than a year ago, it has reached an active 

 membership exceeding two hundred and fifty. The review 

 has a twofold object. On the one hand, it aims to keep alive 

 interest in the study of Spanish; while on the other, it is 

 intended to form a link between the United States and the 

 former Spanish colonies in America and the Pacific. 



Other features include papers by the Spanish .Ambassador; 

 Hon. Robert Bacon; Right Rev. Dr. Charles Currier, Bishop 

 of Matanzas; Professor Patrick J. Lennox; H. W. Van Dyke, 

 and others. 



Should be on every rubber man's desk — Crude Rubber and 

 Compounding Ingredients ; Rubber Country of the Amazon ; 

 Rubber Trade Directory of the World. 



