January 1, 1914.] 



THE INDIA RUBBER WORLD 



195 



News of the American Rubber Trade. 



THE INDIA RUBBER WORLDS NEW OFFICES. 



Willi the opening of the Xew Year, The I.nmha KiiiI!1-;r 

 World is established in its new office at 25 West Forty- 

 lifth street. The reason of this change was the necessity 

 for more room, a necessity occasioned not only by the growth of 

 The India Rubber World, but by the increasing number of books 

 issued by The India Rubber Publishing Co. 



THE RUBBER CLUB'S FIFTEENTH ANNUAL DINNER. 



Tlie Rubber Club of America v.'ill liold its fifteenth annual 

 dinner at the Waldorf-Astoria in New York on Tuesday, 

 January 6 ne.xt, at seven o'clock. There will be a number 

 of interesting speeches, two well-known speakers who are to 

 be present on that occasion being former Congressman 

 Martin W. Littleton, of New York, and Justice Almot F. 

 Jenks, of the New Y^ork State Supreme Court; and in addition 

 to the speaking there will be a number of special original 

 features. 



The niembers with their guests will be seated at round 

 tables accommodating eight or ten people, so that those who 

 wish to sit together in parties can do so by communicating 

 with tlie secretary, Mr. H. S. Vorhis, 314 Fourth avenue, 

 New York. The dinner committee consists of: Charles A. 

 Coe, chairman; William E. Barker, Robert L. Rice, Robert 

 B. Baird, and Theodore W. Bassett. 



PORTAGE RUBBER CO. MEETINGS. 



At a special meeting of the board of directors of The Portage 

 Rubber Co., held December 19, a resolution was passed author- 

 izing the payment of a regular quarterly dividend of 1^ per 

 cent, on preferred stock of record on December 1. It was also 

 decided to erect an addition to the plant at Barberton, at a cost 

 of about $25,000. The annual meeting of stockholders is to be 

 held on January 19. and at that time the stockholders will be 

 asked to vote on a proposition for a $250,000 increase of capital 

 stock. Officers of the company report excellent prospects for 

 the year 1914. 



THE MTTLCONHOY COMPANY OPENS AN OFFICE IN NEW YORK. 



On Janunry 1. the Mulconroy Co., of Philadelphia, manu- 

 facturers of belting, packing, hose and general mechanical rub- 

 ber goods, opened a store in New Y'ork at 150-152 Chambers 

 street. This new store will be in charge of Mr. R. L. Reed, 

 who has had over ten years' experience in handling general 

 mechanical rubber goods, and is therefore very familiar with 

 this line of goods, as well as with the mechanical trade. 



SOMETHING NEW IN ADVERTISING. 



The December number of The Indi.\ Rubber World con- 

 tained a paragraph about the completion of the new factory 

 of the Dominion Tire Co., Limited, of Berlin, Ontario, and 

 in an earlier number of this publication there appeared an 

 illustrated description of this very line plant in which "Dominion" 

 tires, plain or nobby, are now being inade. A recent issue of 

 the "Montreal Herald," had a four column article regarding 

 this company and its new factory, not only illustrating the 

 factory and the tire, but giving pictures of the directors of the 

 company, including three Americans : Col. S. P. Colt, Mr. 

 H. E. Sawyer and Mr. E. S. Williams. 



But from an advertising standpoint, perhaps the most in- 

 teresting exploit of this company — with which Mr. Ralph W. 

 Ashcroft. the advertising manager, is to be credited — was the 

 extending early in December of the following invitation to 

 some 50,000 users of tires to send m their name and address and 

 the date of their birth. Here is their invitation : 



"The directors of the Dominion Tire Company, Limited, 

 Canadian Consolidated Rubber Company, Limited, selling agents, 

 wish to celebrate the birth of their new million dollar factory, 

 at Berlin, Ontario, by presenting you, express prepaid, with a 

 'Dominion' tire, plain or nobby tread, for your car, should 

 your birthday anniversary occur on the same date as that of a 

 plurality of those motor car owners who return enclosed card. 

 R. S. V. P." 



It is easy to see under the general law of averages that 

 everyone who accepted this invitation and sent in a card, stood 

 just one chance in 365 of getting a free tire — a chance well 

 worth taking, considering the only expense involved was a 

 2-cent stamp. Incidentally, these cards give the company's ad- 

 vertising department accurate information as to the date on 

 which the birthday of 50,000 car users falls and it may safely be 

 assumed that they will utilize this information to send friendly 

 greetings on these anniversary days. This is certainly very new 

 in advertising and very clever. 



DETROIT FACTORY BRANCH FOR MECHANICAL RUBBER CO. 



The Mechanical Rubber Co., of Cleveland, Ohio, has opened 

 a factory branch at 228 Jefferson avenue. East, Detroit, Michi- 

 gan. The new plant contains between 15,000 and 20,000 square 

 feet of floor space, and by January 1 a complete stock of me- 

 chanical rubber goods will be installed. The present seUing 

 force in that territory will be maintained and added to. The 

 Ohio Rubber Co., which has been identified with the Cleveland 

 factory in the sale of its product through Ohio, Kentucky and 

 Tennessee, will occupy a part of the building, carrying a com- 

 plete line of waterproof clothing and automobile tires and acces- 

 sories. The business is in charge of E. 11. Griffith, who for the 

 past four years has been general sales manager of the R. & J. 

 Dick Co., of Passaic — manufacturers of balata belting — and who 

 has had long experience in mechanical lines. 



THE GOODRICH THE OFFICIAL SQUASH RACftUET BALL. 



The Goodrich Squash Racquet Ball has again been selected 

 by the United States Squash Racquet Association for official 

 use by its members. This is a jet black ball, with rubber 

 surface, 1^4 inches in diameter, weighing approximately 1 

 ounce, and is put up in scaled and dated bo.xes. 



FIRE HOSE CONTRACTS AWARDED. 



.•\iTiong the contracts awarded by various cities during the 

 past month for needed supplies of fire hose, are the following: 

 American Rubber Co., 2,000 feet "Cracker- Jack" hose — Oakland, 

 California; Boston Woven Hose & Rubber Co., 8,000 feet "Bay 

 State" brand hose — Los .\ngeles, California; Bow-ers Rubber Co., 

 2.000 feet "Victor" jacket — Los Angeles, California, and 1.250 

 feet "Victor" brand — Oakland, California; Chicago Fire Hose 

 Co., 1,000 feet — St. Joseph, Missouri; Eureka Fire Hose Co., 

 2,000 feet "Paragon" — Chattanooga, Tennessee : Fabric Fire 

 Hose Co., 2,000 feet "Keystone" — Chattanooga, Tennessee ; SCO 

 feet— Troy. New Y'ork; 500 feet— Pekin, Illinois; 600 feet— 

 Lewiston, Pennsylvania ; B. F. Goodrich Co., 500 feet — St. Cloud, 

 Minnesota; 1,350 feet— St. Joseph, Missouri; 500 feet— Troy, 

 New York: Manhattan Rubber Co., 5,300 feet— New Haven, 

 Connecticut ; New Jersey Car Spring & Rubber Co., 500 feet — 

 Chippewa Falls, Wisconsin ; New Y'ork Belting & Packing Co., 

 1,000 feet— Racine, Wisconsin; Republic Rubber Co., 2,000 feet 

 "Invader"— Los Angeles, California : and 500 feet each of "Over- 

 all," "C. C. C," "Hudson" and -'Admiral," by the city of Troy, 

 New Y'ork, to local dealers. • 



