204 



THE INDIA RUBBER WORLD 



[January I, 1914. 



NEW TRADE PUBLICATIONS. 



THE HODGMAN COMPANY'S 76th ANNIVEHSARY BOOK. 



THE Hodgnian company does not say so in so many words, 

 but it is fairly obvious that its motto is. "If a thing is worth 

 doing it is worth doing well." At any rate, that is the idea one 

 gets on looking over the book entitled ".\ Pioneer in Rubber" 

 just issued by the company as a souvenir of tlie completion of 

 three-quarters of a century of active business life. It is a most 

 creditable book, creditable alike to author, artist, engraver, 

 printer, paper maker and binder. 



The India Rubber Worlh of last July contained a three page 

 story of the career of the Hodgman Rubber Co., as was proper 

 considering the fact that this company, then completing its 

 seventy-tifth year, is undouljtedly the oldest rub1)er manufactur- 

 ing company continuously in existence in tlie United States, and in 

 view of the further fact that the company has been under the 

 management of one family during all this time, now being in the 

 hands of the third generation of Hodgmans, with the fourth 

 generation preparing to come on the scene in the early future. 



This souvenir book tells the company's story, modestly but 

 still in such a way that the reader gets a clear impression of the 

 continuous growth of the corporation from its humble beginnings 

 in 1838 to its present very considerable dimensions. The book 

 opens with this paragraph : 



"It would be hard to say how much rubber is the child, how 

 much the parent, of present-day civilization. Ruljber is the bed 

 of birth, a source of solace to infancy, a giver of games and glad- 

 ness to childhood, a maker of mirth to youth, an invaluable instru- 

 ment of manhood's industry, an alleviator of the aches of age." 



Now there is a paragraph quite out of the commonplace at least. 

 If you are fond of alliteration you will follow on to see how long 

 the author can keep it up, and if you are not fond of alliteration 

 you will read on to see where it stops. At any rate, that para- 

 .graph hooks deep into your attention at once : and the story 

 sustains the interest thus provoked to the end. In addition to the 

 history of the Hodgman company there is an added chapter giv- 

 ing briefly the general story of rubber gathering and manufacture. 



It is an octavo of 56 pages, printed on heavy India tinted coated 

 paper ; it has many fine halftone illustrations, including photo- 

 graphic reproductions of Daniel Hodgman, the founder of the 

 enterprise, George F. and Charles A. Hodgman, of the second 

 generation, and George B., Fred. A. and S. T. Hodgman, of the 

 present generation, respectively president, vice-president and 

 treasurer of the company today. 



Souvenir books are of three kinds: first, those skimmed over 

 and deposited in the basket to be removed at night; second, those 

 glanced at and put on a corner of the desk to be skimmed over 

 again later and then dropped in the basket ; and third, those that 

 are numbered and catalogued and put on the shelf in the perma- 

 nent library. To this last class belongs the Hodgman souvenir 

 book. 



REaUIREMENTS OF INSULATED WIRE. 



The requirements of insulated wire include maintenance of 

 perfect condition in use as to hardness, flexibility and smooth- 

 ness of surface. Each braid should be separately saturated. In 

 a neat booklet dealing with this subject The American Insulated 

 Wire & Cable Co., Chicago, claims that its products meet all 

 these conditions. Each size of the finished product is made 

 uniform in diameter. 



A LIVE ADVERTISEMENT. 



Advertising attracts sufficient attention when it is the right 

 sort of advertisin,g. .A retailer in Fitchburg recently hit upon an 

 idea to get people around his front windows which was emi- 

 nently successful. He deals in rubbers that have a bear trade- 

 mark — presumably these are the Wales-Goodyear rubbers, as 

 this company has exploited its bear trade-mark for many years — 



and in order to impress the hear brand on the people of his town 

 lie installed in one of his large front windows a big cage con- 

 taining three small black bears. It is hardly necessary to add that 

 all the youngsters of the town, up to eighty years of age, spend 

 a good deal of their time in front of that window. 



CANVAS PUMTS WITH RUBBER SOLES. 



The United States Rubber Co. has issued a supplementary net 

 price list — date of December 1 — of sporting and outing shoes, 

 illustrating the shoes — made both in Bal. and Oxford — called 

 the ".Admiral" and the "Campfire." The feature of this price 

 list, however, consists of the page devoted to pumps, which are 



.MEN S AND WO.MEN S rU.MPS W ITH RUBBER SOLES. 



made in white duck with white rubber soles and also in black 

 duck with black rubber soles, in men's and women's sizes. While 

 these pumps are evidently intended chiefly for wear on board 

 yachts and around summer hotels, they probably will be used 

 quite extensively by those frivolous young people who persist in 

 doing the tango. The accompanying cut shows both the black 

 and the white pumps. 



DIARIES &ND CALENDARS FOR 1914. 



Some things pall by repetition ; and again some things do 

 not — as, for instance, a good dinner superimposed upon a keen 

 appetite, a good cigar after the dinner, and a new diary and a 

 fresh calendar at the beginning of each year. 



A number of the firms connected in one way or another with 

 the rubber industry have favored their friends and customers 

 with a diary or a calendar for 1914. 



The Birmingham Iron Foundry, of Derby, Connecticut, has 

 sent out a limited number of handsome little pocket memoran- 

 dum books with gilt edges and bound in dark green Russia 

 leather. In addition to an ample number of blank pages for 

 memoranda there are several pages in the front and back of the 

 book full of general information of a useful character ; for 

 instance, the population of the different American cities, the 

 value of the coins of foreign countries, and various tables to 

 which one wishes frequently to refer and which nobody — his 

 second year out of school — can remember. 



John Royle & Sons, Paterson, New Jersey, machinery manu- 

 facturers, have favored their friends with a small pocket diary 

 with space for four days on each page, and with calendars for 

 the years 1914 and 1915. In addition to the diary section there 

 are pages for addresses and for cash account — a very convenient 

 little pocketbook. 



The Apsley Rubber Co., of Hudson, Massachusetts, manu- 

 facturers of rubber footwear, have issued a useful desk diary 

 5x8 inches, with a page for each week, the whole mounted on 

 heavy card board and provided with a cover of heavy ornamental 

 paper; an e.xceedingly useful piece of desk equipment, with room 

 enough for important memoranda of each day. 



The Loewenthal Co., the scrap rubber house of New York 

 City, contributes to the pleasure of the New Year liy providing 

 its patrons with a desk pad calendar mounted on a nickel 

 standard. The calendar has a page 3 .x 4 for each day of the 

 year — one side of the page giving the date, together with a com- 



