August I. 1914.1 



THE INDIA RUBBER WORLD 





581 



'.Gum-Pijc^ 



Published on the 1st of each Month by 



THE INDIA RUBBER PUBLISHING GO 



No. 25 W«t 45th Strett. New York. 

 CABLE ADDRESS: IRWORLD. NEW YORK. 



HENRY C. PEARSON, Editor 



Vol. 50. 



AUGUST I, 1914. 



No. 5 



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 Entered at the New York postoffice as mail matter of the second class. 



said that humanity cmild do without the necessaries of 

 life but it must havi- iIk- luxuries. 



As an interesting corollary of the motor situation, it 

 might be added that the horse plods on his even gait, 

 in no way disturbed. It has been continuously prophe- 

 sied for several years that with this vast increase of 

 motor vehicles the horse would disappear and that very 

 soon he could he found only in natural history museums 

 sufiicientl)' endowed to command the rarer specimens. 

 But as a matter of tact there are more horses now in the 

 United States than ever before. The count at the be- 

 ginning of this year showed nearly twenty-one million 

 of them, or over one-fifth of a horse per capita ; and 

 that is a higher percentage than was the case forty and 

 fifty years ago, before ever motor cars, motorcycles or 

 bicycles were dreamed of. 



The gist of the matter is tliat the present age is an 

 age of motion. The one universal desideratum is 

 something to get about with. Everything else can wait. 

 .\nd this is the explanation of the fact that, while busi- 

 ness generally is depressed — psychologically or cate- 

 gorically — the sale of the auto, goes cheerfully and 

 undiminishedlv on. 



TABLE OF CONTENTS ON LAST PAGE OF READING, a MINOR BUT VASTLY POPULAR RUBBER SORT. 



NO PSYCHOLOGY IN THE AUTO. TRADE. 



IT is reported that Mr. Henry Ford, on the occasion of 

 his recent visit to Washington, mentioned so widely 

 in the daily press, greatly encouraged and heartened 

 the President by iiis assurance that business generally 

 was taking on a very lively aspect. 



From the viewpoint of Mr. Ford and others engaged 

 in the manufacture of motor vehicles, there certainly is 

 no depression, "psychological" or otherwise, 'i'he aver- 

 age citizen may be resorting to the "movies" in place 

 of the legitimate drama and he may be practicing many 

 other stern and rigid economies, but as yet he has shown 

 little disposition to forego his motor car. The registra- 

 tion of motor vehicles in the thirty odd states where this 

 registration is required had reached a figure by the end 

 of June nearly two hundred thousand higher than that 

 for the entire year of 1913. The manufacturers of 

 autos. report excellent business everywhere, and the 

 twenty-four companies engaged in this work in De- 

 troit turned out over forty-one thousand cars in the 



^ month of May — and May is esteemed, norniallv, a dull 



. — month. 



jj^ All this bears out the remark of the philosopher who 



CD 



<r 



A .S an ambition to excel is a distinguishing national 

 •* *■ trait, it will probably give all true Americans 

 keen gratification to know that they are the greatest 

 gum chewers on earth. A New York daily recently 

 devoted a half column or more to setting forth the 

 marked increase of the chewing gum habit in the United 

 States during the last few years. It asserted that the 

 consumption of this <lelicacy is five times as great now 

 as it was a decade a,go. By way of statistical corrobora- 

 tion it statetl that the present annual consumption 

 amounts to twenty-five million packages, each containing 

 one hundred small bundles of five sticks. Accepting 

 these figures as authentic, a little mathematical exertion 

 will show that the hundred million people of the United 

 States did away with twelve and a half billion sticks 

 of chewing gum last year. 



There is much in American national life to make the 

 judicious grieve, but even the most pessimistic would 

 hardly concede that they — including the toothless infant 

 and the doddering centenarian — consume an annual 

 average of one hundred and twenty-five sticks of gum. 



As a matter of fact, the gum chewing contingent is 

 largely confined to those exuberant people whose years 

 range from 8 to 20, who constitute about one-quarter 



