April 1. 1914.] 



THE INDIA RUBBER WORLD 



355 



NEW TRADE PUBLICATIONS. 



NATIONAL INSULATED WIRE AND CABLES. 



THE National India Rubber Co., of Bristol, Rhode Island, 

 with its chief sales office at 30 Church street. New York, 

 lias just favored the trade with a beautifully printed catalog 

 6x9 inches in size with 224 pages and stiff cardboard covers. 

 In reproducing the insulated wires and cables made by the 

 company the printer has permitted himself to use as many 

 colors as the articles re<|uire. .\s a result, he has probably 

 used, all told, including various bronzes, eight or ten different 

 printings to accomplish the desired effect. This is rather an 

 expensive way of producing a catalog, but it is exceedingly 

 effective, as it shows the goods precisely as they are. 



In addition to a great number of illustrations of goods 

 t'lere are a number of interesting pictures of factory interiors. 

 One is repro- 

 duced here, 

 showing a 

 room con- 

 t a i n i n g a 

 great number 

 of high speed 

 braiding ma- 

 chines. Three 

 interesting full 

 page photo- 

 graphic re- 

 productions in 

 the front of 

 the book 

 show t h 

 gathering of 

 the late.x in 

 the Amazon 

 forests, its 

 c o a g u 1 a 1 

 ion over the 

 smoke of 

 p a 1 in nuts 

 and two enor- 

 mous biscuits 

 of Para rub- 

 ber standing 

 'Utside of the 

 X'ational mill, 

 one biscuit 

 weighing 1,210 



pounds and the other 1,465 pimnds. It is hardly necessary to 

 add that Para rubber is not normally shipped to this country 

 in biscuits of this size. 



ANTAEUS WATERPROOF CLOTHING. 



The trade in that industry has received a special illustrated 

 catalog of "Antaeus" waterproof clothing made by the North 

 British Rubber Co., Ltd.. of Edinburgh. The ladies' models 

 include the "Raglan" and the "Kitty," while those for gentlemen 

 comprise the Chesterfield and another model of Raglan. 



The suitability of the "Antaeus" garments for withstanding 

 tropical weather is shown by a letter from a customer in the 

 West Indies, who has worn a coat of that brand for nearly 

 five years in that trying climate. His previous experience had 

 been that a raincoat lasted less than a year. 



Among the specialties listed are fishing jackets and motorcycle 

 garments. Scales for self-measurement for ladies' and gentle- 

 men's garments form a useful feature of the catalog. 



Another special catalog is that of the waterproof fabrics made 

 by this concern, including patent calendered and upholstering 

 cloths, as well as a full range of materials in a great variety 

 of designs and qualities. 



IIk.ii Si'Kki) I'.k 



A FINE EXAMPLE OF BELTING AND PACKING LITERATURE. 



The New York Belting &: Packing Co., whose main offices 

 and warerooms are at 91 Chambers street. New York, has 

 also issued a particularly handsome catalog. It is a book 

 about 6x9 inches in size with 230 pages, bound with stiff 

 cloth covers. It is printed in two colors, a steel black and 

 buff, colors which lend themselves to very attractive com- 

 binations. In the front of the book there are several pages 

 devoted to line two-color halftone reproductions of the com- 

 pany's big plant at Passaic, New Jersey, the interior of the 

 New York store and interior views of the Philadelphia, Pitts- 

 burgh, St. Louis, Chicago and other stores. The volume is 

 generously illustrated, showing not only a vast variety of 

 l)eltiiig, packing, hose and tubing, but giving fine full-page 

 interior factory views of the departments where the varifius 

 articles described in the text are produced. 



There are 

 two particu- 

 larly effective 

 halftone illus- 

 trations to- 

 ward the 

 back part of 

 t h e book — 

 one showing 

 an office of 

 the United 

 States Rub- 

 ber Co., the 

 other show- 

 ing one of 

 t h e Lacka- 

 wanna ferry 

 boats — in 

 both of which 

 the floors are 

 covered with 

 this com- 

 pany's iiiter- 

 Incking tiling. 

 t h e illustra- 

 tions being 

 l)rinted in a 

 sufficient num- 

 ber of colors 

 to represent 



AIDING M.xtHi.NEs. '''^ filing as 



it appears on 

 the floor. The halftone illustrations are made from photo- 

 graphs subsequently touched up by the artist to bring out de- 

 tails wliicli the camera was incapable of fully producing. The 

 catalog reflects much credit on Mr. Roberts, who looks after 

 the company's literature. 



THE HUB-MAKK BOOK FOR SALESMEN. 



The Hub-Mark Rubber Co.. of 174 Congress street, Boston, 

 has prepared a little book entitled "Hub-Mark Common Sense" 

 for general distribution among the salesmen of that well adver- 

 tised brand. It is of convenient pocket size, so that the sales- 

 man can carry it with him and peruse it on the train or at other 

 odd momenls. It gives a short description of the way in which 

 Hub-Mark goods are made and prepared for the market, show- 

 ing the great care which is taken with every detail. The book 

 concludes with a three-page reprint of an article by Herbert 

 Kaufman, which recently appeared in some of the daily papers 

 on "The Practical Value of Civility" — an article which is full 

 of good advice for everybody who has anything to sell. 



Send for index to "Crude Rubber and Compounding In- 

 gredients." 



