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THE INDIA RUBBER WORLD 



[April 1, 1914. 



rOXTON SPECIALTIES. 



While larger business operations call for the use of metal 

 type, there is a wide field for the use of rubber type, for the 

 purpose of rapidly making attractive window signs, shelf labels 

 and other announcements. Completeness of assortment is essen- 

 tial to the perfection of such a system, and that this has been 

 attained in the product of the Fulton Rubber Type Co., of 

 Elizabeth. New Jersey, is shown by two interesting catalogs, 

 Nos. 27 and 28, recently issued by that company. The former 

 includes the Fulton line of sign and price markers, while the 

 latter deals with business printing outfits with movable rubber 

 type, as well as with stamp pads and other accessories. 



At the factory from IS to 20 tons of rubber type pass every 

 year through the vulcanizing department, every manufacturing 

 operation, from the crude rubber to the finished product, being 

 carried out on the premises. 



As showing the perfection attained by this enterprising con- 

 cern in one branch of the rubber industry, these catalogs are 

 both interesting and instructive. 



THE SIMPLEX MANUAL. 



In a neat booklet the Simplex Wire & Cable Co., Boston, has 

 published a new edition of its "Simplex Manual," containing 

 tallies of dimensions and weights of its solid copper wire and 

 other products. Prices are likewise given for "Simcore" cables 

 and wires, "Simplex" caoutchouc (B. C.) wires and twin wires. 

 For the purpose of facilitating calculations, a useful table is 

 annexed of freight additions for various sizes of wire to the 

 different states. To any one desirous of making rapid and ac- 

 curate calculations of this company's products, this little work 

 will prove an invaluable handbook. 



A PAMPHLET ON THE INDUSTRIAL TRUCK. 



On a recent occasion, Mr. \\'. W. White, of the General 

 Vehicle Co., Inc., Long Island City, read a paper before the 

 Electric Vehicle Association of America on "The Industrial 

 Truck as a Factor in the Efficient Handling of Internal Freight." 

 He remarked that the word "Industrial" w'as rather a classifica- 

 tion than a type, there being many special applications of the 

 freight truck. Each class has its special fitness for certain kinds 

 of work, the freight truck proper being very elastic in its range 

 of services. 



Long before the days of the motor truck it was evident that 

 something was wrong with the horse system of trucking, but 

 the extent of its inefficiency was not apparent until the motor 

 truck gave a standard of comparison applicable in connection 

 with horse traction. 



Other subjects touched on by Mr. White are: freight con- 

 gestion and its remedy, and analysis of time lost at docks and 

 platforms. 



\'arious effective illustrations supplement the text and show 

 the General Vehicle Co.'s models, which are already used in 

 32 cities at home and abroad. Thirty-seven carriers and firms 

 are now using 208 of the company's 2,000-pound type. One 

 textile plant in New England is using twelve of these machines 

 for carrying rolls of print cloth and dye tubs from the store- 

 house to the printing machines. 



SEVERN TIRE COVERb. 



In a tasteful catalog the Severn Rubber Co., Limited, of 

 Meteor Works, Birmingham, England, has graphically illus- 

 trated its various forms of tires, tire covers and other products. 

 The covers include the standard grades, "Severn," "Meteor," 

 "Record," "Clarion," "Burbury" and "Mascot." Special heavy 

 covers are show-n in the "Meteor" and other qualities. 



The lines of automobile accessories are very complete, includ- 

 ing brake blocks, "Severn'' solution, patching rubber, valve tabs, 

 tire paint, tire gaiters, acetylene gas tubing, etc. The arrange- 

 ment of the catalog is remarkably clear and explicit, and it is 

 sure to be of use to dealers in the range of products represented. 



THE GOODRICH. 



In No. 5, the cheerful and inspiriting magazine "The Good- 

 rich," published by the B. F. Goodrich Co., Akron, casts a ray 

 of sunlight on the tire trade by a selection of breezy anecdotes, 

 with in most cases the moral "to use the Goodrich tire." Being 

 described as a "Southern number,'' it is appropriate for the illus- 

 trations to depict scenes in the "Sunny South," with which the 

 "Goodrich" is more or less directly associated. The more dis- 

 tinctly local views include "Along the Levees at New Orleans,' 

 'Atlanta — A Real Live City," "Goodrich New Orleans Store," 

 and "Auto Shop at Van Alstyne, Texas." A selection of "Slides 

 for the Movies" shows how dealers in various parts of the 

 country are utilizing this modern form of advertising to promote 

 the sale of Gimdrich tires. 



DERBY CALENDAR FOR MARCH. 



The Marcli calendar of the Derby Rubber Co., of Derby. 

 Connecticut, has a picture in colors entitled "Close Quarters," 

 showing a hunter scaling the narrow edges of a precipitous cliff 

 while a big brown bear is hot in pursuit. At the moment the 

 artist depicts the scene the hunter is evidently cornered and has 

 turned on his pursuer with his revolver. The logical suggestion 

 of this picture is that within a few minutes only one of these 

 two figuies will remain, but whether it will be the hunter or 

 the bear is left to the imaginatimi. 



A NEW FIRESTONE HANGER. 



A hanging card 18 x 30 inches in size, and in colors, de- 

 signed to direct the attention of automobile owners to 

 emergency tire repairs and illustrating and describing six 

 of these articles, is being distributed by the Firestone Tire 

 & Rubber Co. to dealers and garages. Cure-Cut, Cement- 

 less Patches, Inside Blow-Out Patches and Tire-Save Patches, 

 as well as Lace-on and Hook-on Boots are included in the 

 accessories mentioned, and the occasions on which each may 

 be appropriately and profitably employed in emergency re- 

 pairs is suggested. 



THE PORTAGE RUBBER CO.'S "RUBBER TIRES." 



In its booklet entitled "Rubber Tires" the Portage Rubber 

 Co., of Akron, describes three constructions by which pneu- 

 matic tires are made, viz.. Full-molded. Single-cure wrapped 

 tread and Double-cure wrapped tread, going into details of 

 construction and illustrating the "Daisy" and other treads. 

 This booklet contains also advice on tlie care of tires, with 

 tables of inflation and carrying capacity and of interchange- 

 able tire sizes. 



"RUBBER." 



The February issue of "Rubber." published by the Beacon 

 Falls Rubber Shoe Co., Beacon Falls, Connecticut, is an interest- 

 ing one, and should be especialh' so to dealers in footwear, as it 

 calls attention to displays supplied by the company to assist 

 the dealer in the sale of rubber goods. Particular emphasis 

 is given to the patented heel construction employed in this 

 footwear, and to the new Plaza heel rubber for women — 

 both of which are illustrated. Attention is called to the extent 

 of the service the company is able to offer dealers, a service 

 extending "From Pilgrim's Rock to the Golden Gate." This 

 number also contains an obituary, with portrait, of the late 

 George A. Lewis, for many years president of the company. 



A RUBBER FISH FOR TROLLING. 



This is an artificial cuttle fish made of soft rubber to be used 

 in trolling. The body is hollow and filled with absorbent cotton. 



to be saturated with a fish 

 oil pleasing to the taste of 

 i^r the particular fish you are 

 after. The oil slowly leaks 

 out through openings provided and adds an agreeable smell to 

 the attractive appearance of the lure. 



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