April 1, 1914.] 



THE INDIA RUBBER WORLD 



361 



are to be erected from which to view baseball, tennis, soccer 

 and other games as indulged in by tlic Micliclin eniplojes. The 

 Michelin baseball team, which last season won the championship 

 of the New Brunswick Factory League, is to lie backed again 

 this season by the company. 



THE RUBBER TRADE ON THE PACIFIC COAST. 



By our Regular CorrcspondcnI. 

 A MAP nf Central California is now being distributed by the 

 ** i-'isk Rubber Co., of Cliicopee Falls, Massachusetts, either 

 on request to the home office or through its branches. This is 

 a most comprehensive road map, sliowing besides, in colors, the 

 mountain and valley districts of the section, and calling attention 

 to many points of interest — and it gives the motorist a fine con- 

 ception of the country through which he may travel. 



The new building of the Fisk company at Tenth and Hope 

 Streets, Los Angeles, was completed, with up-to-date fixtures an<l 

 special machinery for the repair and service departments, early 

 HI March, and this branch of the company's business, under the 

 management of C. O. DuMars, is now well established in new 



and appropriate i|uarters. 



* * * 



The Hendric Rubber Co., of Torrance, has closed a deal with 

 the McElroy Bennett Co.. of Los Angeles, by wliich the latter 

 company is to purchase during 1914 $100,000 worth of Ilcndrie 

 tires, acting as Los Angeles agents for tlie sale of this com- 

 pany's product. 



The display made by the Hcndrie company at the autoninliile 

 show recently held at Salt Lake City, Utah, was one of unusual 

 interest among many interesting exhibits. It included a small 

 rubber tree from South America and a quantity of crude rubber 

 and visitors to tiie booth were show^n each step in the manu- 

 facture of rubber tires. The exhibit stimulated interest in and 

 sale of the Ilcndrie tire, which is distributed locally throu.i;h 

 a branch store at 210 South West Temple street, managed bv 

 R. F. Orloh. 



* * * 



The Universal Tire Co., of Los Angeles, has purchased at a 

 cost of $35,000 property in the city of Anaheim, California, which 

 is to be used for a tire manufacturing plant. This property 

 consists of eight acres of land just south of the town, together 

 with a large brick structure known as the old Dryfus Winery 

 building, used as a storehouse for the past twenty-five years but 

 which is a landmark of the early wine industry of the district. 

 The deal for this property was negotiated by the president of the 

 Universal company, H. H. Holdaway, and by the secretary, 

 Irving Y. Biglow, who state that an initial equipment of ma- 

 chinery to the value of $75,000 will be installed immediately, 

 that the company expects to have the plant in operation by June 

 1 and that w-ithin a few months the force of operatives w-ill prob- 

 ably number from 200 to 500. This is one of the largest com- 

 mercial enterprises that has ever located in Orange county, and 

 the property covered by the purchase is especially suited to the 

 purpose of such an industry. 



* * * 



The buildiiijj mentioned in the February number of The 

 Ixni.A Rubber World as being under construction for the San 

 Francisco branch of the Federal Rubber Manufacturing Co., 

 has been completed, and this branch is now located in quarters 

 as attractive and commodious as arc enjoyed by any such con- 

 cern in the west. The building is two stories high, situated at 

 Van Ness avenue near Sutter street, and is of reinforced con- 

 crete. The offices and .salesrooms are on the street floor, tlie 

 second floor being devoted to storage of tires, wdiich are car- 

 ried on steel racks and shelves, an innovation in this part of 

 the country. This branch, of which E. L. Rittig is the man 

 ager, was established a year ago. 



C. R. Mathewson, who for the past ten years has had charge 

 of the Diamond tire business of the west, with headquarters in 

 San Francisco, has severed his connection with that company, 

 his resignation taking effect on March 21, so that he might take 

 a steamer for Japan which sailed on that date. Mr. Mathewson 

 has been one of the most prominent men in the industry here, 

 and while declining to go into details regarding his plans for 

 the future, he states that on his return from a trip around the 

 world — which will occupy several months, and on which he is 

 acecmpanicd by his wife — he expects to go into business for 

 himself. * * * 



The automobile tire dealers of Fresno, California — who num- 

 ber about twenty — are forming an association, the purposes of 

 which are: To protect the interests of all dealers; to prevent 

 price cutting and granting of discounts, and to increase business 



and service efficiency. 



* * * 



W. B. Guylon, agent in southern California for the Swinehart 

 Tire & Rubber Co., of Akron, with offices at 1013 South Main 

 street, Los Angeles, visited the factory of the company early in 

 March. Altho connected with the company for some time, this 

 is the first visit he had made to the plant, and his enthusiasm 

 has been considerably increased as a result of the investigations 



and observations he made there. 



* * * 



Tlie Pacific Tire & Supply Co. has been incorporated in the 

 state of Washington, witli a capital of $700,000, of which $200,000 

 has been paid in in cash, to manufacture tires for pleasure 

 cars and trucks as well as rubber belting. The plant is to be 

 located at Seattle and at the start will probably have a capacity 

 of about fifty tires a day. The head of the new concern is B. L. 

 Gates, prominent in the financing of several important Seattle 

 concerns, who is said to be at present engaged in negotiations 

 for machinery and skilled tire makers to take charge of various 

 departments. * * « 



The Chanslor & Lyon Co., of Seattle, Washington — agents 

 in the Pacific Northwest for Lee tires — has recently ap- 

 pointed .'\. M. Peterson manager of its tire department. Mr. 

 Peterson will have under his supervision the trade of Wash- 

 ington and Idaho. He is well acquainted with the trade of 

 that section, having been previously identified with several 

 of the other large Seattle tire concerns. 



It is understood that the Firestone Tire & Rubber Co., of 

 Akron, is soon to commence the erection of a permanent 

 home for its Seattle branch, now operating under the man- 



ageir.eiit of Ed. Cliampiou. 



* * * 



Annuimcement is made nf the opening l)y the LInited States 

 Rubber Co. of California of a branch store at 1055 Second street. 

 San Diego. L. A. Hilton is manager of the new branch, which 

 carries complete stock of automobile, bicycle and motorcycle 

 tires, as well as automobile sundries. 



H. A. Farr, manager of the Seattle branch of this company, in 

 speaking of the service which the "Nobby Tread" tire gives its 

 users, mentions a letter received by him from the Smythe Auto 

 Service Co.. of Eureka, California, operating stages between that 

 city and Fort Seward and Longville. connecting with the North- 

 western Pacific railroad. In this letter the statement is made 

 that experiments in securing tires for use on cars traveling over 

 some of the worst roads in the state have led to the conclusion 

 that the "Nobby Tread," because of its reliability in every-day 

 use, is the logical tire for rough mountain work. 



The seventeentli annual meeting of the American Society for 

 Testing Materials — now comprising 1.649 members, or 75 more 

 than the membership of a year ago — will be held from June 30 

 to July 4 of this year at .'Xtlantic City, New Jersey, with head- 

 quarters at the Hotel Traymore. 



