June i, 1910.] 



THE INDIA RUBBER WORLD 



321 



extraordinary traffic and concourse of people, and in doing 

 so, several of that wideawake fraternity were struck by the 

 fact that nearly every one of these Easter tourists, whether 

 man or woman, and traveling first or third class, was pro- 

 vided with a rubber mantle, rubber coat, or pelerine. It 

 appears, therefore, that we are rapidly approaching the time 

 when every Englishman will possess his mackintosh. This 

 is all the more remarkable, because naturally the article 

 must be much more expensive now, if the same good quality 

 is insisted upon, than in former times. The manufacturers, 

 however, manage to overcome the difficulty by decreasing 

 the thickness, or increasing the thinness of the stuff, to a hardly 

 diminishable lightness, but in all probability were obliged 

 to do so by the immense business demand. As a matter of 

 fact, the rubber cats of to-day are of such light weight 

 that ladies especially are using them as dust coats. 



On the other hand, the cut of rubber garments has been 

 so highly elegant that neither the most aristocratic lady nor 

 the most fastidious gentleman need feel any hesitation about 

 showing herself or himself in them anywhere. The English 

 royal couple, and in their train the princes, princesses, and 

 the whole court, are giving a good example in following 

 this fashion. The different manufacturers produce their own 

 styles, so that variety certainly is not wanting, and though 

 they may differ in style, they are all chic. The advance in 

 motor sport has contributed very considerably to render the 

 rubber coats popular with ladies and gentlemen, also the 

 immense growth of the yachting sport. 



It is hardly possible to imagine anything better and more 

 practical at sea than an entire rubber suit for gentlemen, or 

 a pelerine for ladies. More than formerly, the rubber dress 

 is being worn in all sorts of outdoor sports, and for fisher- 

 men and hunters it is simply ideal. The latter nowadays 

 pursue their pleasure in rubber jackets and trousers of irre- 

 proachable cut. More and more the fashion also seems to 

 gain headway of providing the coachman and the lackey 

 with rubber coats, the latter individual even with close 

 fitting rubber coats and trousers. 



In our illustrations we show something entirely new and 

 uncommonly practical, the "motor rug." This article was 

 invented by a very experienced motor driver of the London 

 "upper ten," and does not possess the inconveniences of the 

 common motor apron. By a very simple fastening at the 

 neck this front spread is always kept in its proper position 

 and can not slip down, even when the wearer walks, and 

 the "bib" or chest protector, gives complete protection from 

 rain, snow and strong cold winds. This article also recom- 

 mends itself by its price, which in the giant bazaars of the 

 West End is as low as from 23s. 6d. [=$5.72] up. The 

 front spread has been patented in the United Kingdom, and, 

 although only recently invented, sells exceedingly well at 

 home and abroad. 



Another novelty, coming from Paris, if I am not mistaken, 

 is the "Capuchon." an attachment which can be buttoned 

 under the collar of gentlemen's or ladies' overcoats and 

 drawn up to cover the head. 



Our illustration No. 2 shows an elegant double breasted 

 gentleman's overcoat. Illustrations No. 3. 4. and 5 are the 

 latest rubber overdresses for ladies, made by a Paris house, 

 established in London and representing French (more or 

 less Anglicized) models. A few years ago hardly anybody 

 would have even imagined that these drawings represented 

 rubber dresses, while to-day the highly elegant cut is none 

 too good for them. 



In illustrations Nos. 6, 7 and S we introduce some of a 

 large number of the newest models of purely English origin. 

 which have pleased most through their chic quality, com- 

 bined with simplicity of taste. With the gigantic business 

 which is done in rubber garments for gentlemen, ladies, and 



children in the British isles there are always so-called water- 

 proof fabrics appearing which have been made by different 

 chemical processes to resist the rain more or less, and which 

 for short walks or light showers are useful enough, but do 

 not give any protection against a heavy and protracted 

 rain. 



The manufacturers try to offset the evident disadvantage 

 by working the stuff up into very pleasing patterns of 

 harmonious colors. After several judicial decisions had been 

 obtained against the manufacturers who advertised water- 

 proof materials without finishing them, the advertisements 

 are now made to read "Waterproof in light rain." 



CHEWING GUM TRADE IN ENGLAND. 



"""THE Tutti-Frutti Sen-Sen Co., Limited, was registered in 

 *■ London, on May 4, 1910, with £20,000 capital, to engage 

 in the business of manufacturers of and dealers in American 

 chewing gum and cachouc, bakers, confectioners, etc.; and 

 to acquire and amalgamate the business of the American 

 Chicle Co., carried on at 56, Newcomen street, London, and 

 the business of the Sen-Sen Chiclets Co., at 9, Farringdon 

 avenue, E. C. The new company, though organized under 

 the incorporation act, is of the class known in England as 

 private companies. The registered office is 56, Newcomen 

 street. 



It has been considered hitherto that the manufacture of 

 chewing gum, of which the Mexican chicle gum is the basis, 

 was a distinctly American institution, though of late the 

 American Chicle Co. have maintained an important factory 

 in Toronto, Canada. The exports of chewing gum from 

 the United States have been on a very small scale, though the 

 production has been enormous. Such exports as have been 

 made have been particularly to Australia and South Africa. 

 Some time ago the American Chicle Co. established a branch 

 in England and it would appear from the organization of 

 the new company mentioned above that chewing gum as an 

 article of commerce may become more important than in 

 the past outside of the United States. 



The American Chicle Co., mentioned in this paragraph, 

 was established in 1899 with a capitalization of $9,000,000, 

 and has been a large dividend payer from the beginning. 

 The dividends for several years past have amounted to $960,- 

 000 a year. This company was based upon a consolidation 

 of half a dozen or more factories. Its success led to the 

 development of several independent companies, which were 

 combined about a year ago under the style Sen-Sen Chiclets 

 Co., with a capital of $6,700,000. 



It is interesting to note that Mr. Charles R. Flint, who 

 was so long prominent in the American rubber trade, and 

 who was the chief promoter of the American Chicle Co., was 

 active in the organization of the newer American company 

 named. The details given here regarding the new British 

 company would indicate at least a community of interest 

 between the two American corporations. 



Among the exhibits in the British section at the Brussels In- 

 ternational Exhibition a prominent space is occupied by The 

 North British Rubber Co., Limited (Edinburgh). In addition 

 to being manufacturers of the "North British" clincher motor and 

 cycle tires, "North British" aeroplane fabrics, and so on, the 

 company named are among the largest makers of rubber footwear 

 and mechanical and surgical rubber goods. Their exhibit is very 

 complete and representative of the rubber industry in the British 

 empire. The company are distributing at the exhibition an at- 

 tractive booklet entitled "Golden Opinions," containing testi- 

 monials from users of their tires, including a mention of a tire 

 having been run 6,coo miles on a rear wheel of a 25 HP. landau- 

 lette weighing marly two tons. 



