November 1, 1920 



THE INDIA RUBBER WORLD 



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75 



CA'P^ e" 



!^um-Pi?^ 



Reg. United States Pat. Off. Reg. United Kingdom. 



Published on the 1st of each month by 



THE INDIA RUBBER PUBLISHING CO. 



No. 25 West 45th Street, New York. 



Telephone — Bryant 2576. 

 CABLE ADDKESS: IRWORLD. NEW YORK. 



HENRY C. PEARSON, F.R.Q.S., Editor 



Vol. 63 



NOVEMBER 



1920 



No. 2 



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TABLE OF CONTENTS ON LAST PAGE OF READING 



THE NEXT RUBBER EXHIBITION 



AMERICANS who enjoyed and were benefited by the 

 Third International Rubber Exhibition in New 

 York in 1912, and the fourth in London in 1914, will be 

 interested to learn that plans are well under way for the 

 fifth exhibition to be held in London in June, 1921. 

 Many governments, important industrial associations, and 

 leading rubber growers and manufacturers of rubber 

 goods and machinery have already assured their hearty 

 cooperation in making the affair surpass in magnitude 

 and excel in helpfulness all the exhibitions held since 

 their inception in 1908. Experience has shown that not 

 only are such displays of high educational concern to 

 the general public, but that they are of positive value to 

 the entire rubber trade. The International Conference, 

 which is held in connection with these exhibitions, is 

 always a feature of outstanding interest. The essays 

 submitted by the foremost specialists in the rubber 

 world cover a wide range of subjects of vital import to 

 the trade, and the practical discussions by men who 

 fhrough their genius and industry have achieved real 

 success are stimulating to an exceptional degree. It may 

 seem early, but it is none too soon for the leaders in the 



rubber trade in this country to prepare for ample and 

 creditable representation at the big exhibition. 



OVER EIGHTY MILLION TIRES 



T C. Frederick in the Review of Reviews forecasts 

 *' * the automobile business in a most interesting 

 fashion. Indeed those tire men who fear immediate 

 "saturation" may well read and take hope. Here are 

 some of the figures. Present census of automobiles and 

 trucks in the United States, 7,750,000. Saturation point 

 based on Iowa per capita figures, 40,800,000 or on one- 

 fourth of that, 10,200,000 plus 7,750,000, which equals 

 17,950,000. This expressed in tire terms is 71,800,000 

 tires and tubes. Europe's need Mr. Frederick puts at 

 31,300,000 cars. He points out also that the American 

 car is popular and that the supply does not ctjual the 

 demand. Say Europe can use 10,000,000 tires on the 

 above basis it would look as if some time within the 

 next few years 81,800,000 new tires will be built in Amer- 

 ican factories, and then there are the replacements. Not 

 reallv a bad outlook. 



BRITISH EXPORT EFFICIENCY 



WHILE Americans have long realized the truth of 

 the saying that British business men are the 

 world's greatest overseas traders, and have appreciated 

 the fact that the limited capacity of the home market for 

 absorlMng manufactured products has been a powerful 

 factor in impelling British business men to strive unceas- 

 ingly to expand the volume of their foreign trade, but 

 comparatively few in this country have had much knowl- 

 edge of the ingenious methods employed by the British 

 to gain their commanding position in the mercantile 

 world. Nor is it surprising that Americans have known 

 so little of the magnitude and the intricate ramifications 

 of the machinery devised by the British, with and with- 

 out government aid, for enlarging the scope of overseas 

 trade. 



Americans, for instance, have no counterpart for the 

 British Trade Corporation, scarcely three vears old, with 

 a fifth of its £10,000,000 capital paid up, and which has 

 already helped large and small British manufacturers to 

 sell many million pounds' worth of goods overseas. Nor 

 have American manufacturers an organization which 

 functions like the Federation of British Industries, a 

 trade organization of 20,000 producing firms, all British. 

 It is organized by trades and districts, is governed by a 

 grand council of 211 members, conducts expositions at 

 home and in foreign countries, compiles an export regis- 

 ter, and, apart from the British Government, maintains 

 trade commissions in ninnerous foreign and colonial 

 markets. 



Great Britain learned many valuable lessons from ag- 

 gressive, commercial Germany : and so, too, America, 

 which is steadily approaching the saturation point in its 



