December 1. 1920 



THE INDIA RUBBER WORLD 



203 



were given by -Mr. Firestone and his sales manager, Mr. 

 Frieze. The get-together meeting was preHminary to the startmg 

 of an extensive advertising campaign. 



.A salesroom and warehouse, lUO by 135 feet, is being erected 

 on the southwest corner of Los Angeles and Fourteenth streets, 

 Los Angeles, for the Henry B. Day Co., wholesale dealers in 

 cotton goods and rubberized fabrics used in the automobile in- 

 dustry. The building will cost nearly $100,000 and will be ready 

 aliout January 1. 



President Adolf Schleicher, of tlic Samson Tire & Rubber Co., 

 Los Angeles, reports that the slowing down in the tire trade 

 has not affected his concern, which will start running night shifts 

 December \. The company has 600 agencies selling its products 

 between Tia Juana, Mexico, and Vancouver, British Columbia. 

 It has recently enlarged its West Pico street office, and added a 

 new machine shop, 40 by 80 feet, and another 120-h.p. steam unit 

 at its factory. 



SOUTHWESTERN NOTES 



An attempt to ruin the cotton crop in at least part of southern 

 California has been frustrated, according to J. P. Coy, horticul- 

 tural commissioner of San Bernardino county, whose assistant, 

 J. M. Peters, recently found three boll weevils in some cotton in 

 a small box on the edge of a cotton plantation near Chino. It is 

 believed by the commissioner that some one in the section indicated 

 by the postmark, which is withheld by the authorities, jealous 

 of the success of the California growers, had adopted this means 

 for doing an astounding amount of damage to the cotton iields 

 of California, thereby lessening the crop and advancing prices. 



"Don't sell your cotton," is the urgent advice of the Arizona 

 Cotton Growers' Association in a circular sent out to growers. 

 who are told that an attempt is being made by strong interests 

 to keep the price of the 1920 cotton crop at the lowest possible 

 price for a long time to come. In order to finance those who need 

 money the Association will arrange loans of $200 a bale. Growers 

 are also advised to hold their cotton seed for more than $20 a 

 ton, as it is worth more than that for fertilizing and is valuable 

 as food for cattle. 



Tucson, Arizona, bankers have agreed to finance the marketing 

 of the Santa Cruz county cotton crop. All cotton handled by 

 the bank will be shipped to Galveston, graded and stored, sub- 

 ject to selling orders from the planters. 



The Texas Motor Car Association, Fort Worth, Texas, an- 

 nounces that construction on its Southland tire factory which 

 was suspended during the war, has been resumed. 



MISCELLANEOUS PACIFIC COAST NOTES 



William E. Ducrsten, vice-president and general manager of the 

 Lehigh Tire & Rubber Co., and John N. Mowe, general sales 

 manager of the Kelly-Springfield Tire Co., have been recent 

 visitors in San P'rancisco. 



Ray Thurman has been appointed western representative in 

 charge of sales of the International India Rubber Corporation, 

 South Bend, Indiana, on the Pacific slope. Mr. Thurman is a 

 successful newspaper advertising manager and acquired his 

 knowledge of the automobile, motor truck and rubber business 

 through his former connections with the Studebaker Corporation, 

 the United States Motor Truck Co., and The Mc(iraw Tire & 

 Rubber Co. 



The Douglas Brothers, who conduct a repair establishment 

 known as "The Tire Surgeon" at Bremerton, Washington, have 

 been appointed distributors of "Savage" tires. 



The moratorium recently declared in Cuba has brought 

 about a very grave situation. Ecuador, Colombia, Chile, Uruguay 

 and the Argentine, in fact practically every other Latin-.\merican 

 country, with the possible exception of Mexico, is undergoing a 

 financial crisis with a subsequent fall in exchange. American 

 exporters should obtain reliable credit information before accept- 

 ing order- f'-om Latin-.American countries at this time. 



A WELL-KNOWN CANADIAN PUBLICITY MAN 



RALPH W. AsHCROFT, formerly advertising manager of the 

 Lnited States Rubber Co., and now director of publicity of 

 the .Ames Holdcn McCready System. Montreal. Canada, is a man 

 of varied experience and excep- 

 tional ability. Born in Cheshire. 

 England, in 1875, he received his 

 education in private schools ahd 

 Waterloo College, Waterloo, Eng- 

 land. 



Graduating from college in 1889, 

 he came to Xew York the follow- 

 ing year to act as private secretary 

 to a railway president, which po- 

 sition he held for five years. He 

 then became interested in commer- 

 cial journalism, export trade and 

 advertising. In 1913 he joined the 

 forces of the Canadian Consoli 

 dated Rubber Co., Limited, Mon 

 treal, as advertising manager, and 

 did such excellent work that in 

 1916 he was put in charge of the 

 advertising and publicity for the United States Rubber Co. and 

 its allied companies, with headquarters in New York City. This 

 position he held with distinction for four years, building up an 

 eflScient advertising department numbering some eighty persons. 



Always a believer in Canada as a potentially self-contained 

 industrial nation, Mr. Ashcroft was induced to resign his position 

 with the United States Rubber Co. to take charge of the adver- 

 tising and publicity of the Ames Holden McCready System. 

 This organization includes Ames Holden McCready, Limited, 

 maimfacturers of leather footwear and jobbers of rubber, canvas 

 and felt footwear ; the Ames Holden Tire Co. ; .Ames Holden 

 Felt Co.; Mount Royal Rubber Co.; Ames Holden Rubber Boot 

 Co., and the Atlantic Sugar Refineries, Limited. 



Mr. Ashcroft is a member of St. George's- Society, The Rubber 

 .Association of America, Association of Canadian Advertisers, 

 Inc., Canadian Manufacturers' .Association, Montreal Publicity 

 .Association, Lotos Club, New York .Athletic Club, Engineers' 

 Club. Arts Club, Canadian Club, Montreal Club and Circum- 

 navigators' Club. 



Ralph W. .Ashcroft 



CANADIAN NOTES 



Recent changes in personnel of the Ames Holden McCready 

 System, Montreal, Quebec, mclude the appointment of W. M. 

 Angus as general sales manager. Mr. Angus has been identified 

 with this company for many years and is well known to the 

 trade, particularly in Quebec and the Maritime provinces. His 

 offices will continue to be located at 1221 Mount Royal avenue. 

 East, Montreal. J. P. Quesnal, formerly assistant manager, will 

 succeed Mr. Angus as manager of the Quebec division, with offices 

 at the same address. 



George E. Black was recently appointed operating manager of 

 H. H. Robertson Co., Limited, to succeed Charles McKenzie, 

 who has been elected vice-president of the company. Mr. Black 

 is a mechanical engineer and since his graduation from the Uni- 

 versity of Toronto has been engaged in important engineering 

 work for the Ontario government. 



The Board of Trade Journal, London. September 16, 1920, 

 sums up the extent of the rubber trade of the Federated Malay 

 States in 1919 to be greater in quantity than any other year, 

 though not the greatest value, 106,453 tons being exported, valued 

 189,079,236 Straits Settlements dollars (par value of dollar = 

 $0,567 U. S. currency). The market for rubber 'was reported to 

 be considerably more favorable in 1919 than in 1918, the fluctuation 

 in prices being much less than in previous years. 



