54 THE INDIA RUBBER WORLD Seitember 1. 1921 



What the 

 Gulp Plan Means to the Factory 



GFlORGE K. CULP, Incorporated, is a "star salesman," making hun- 

 dreds of towns per day, who travels afoot and lives on air insofar as 

 selling expense is concerned. 



As a salesman, Culp is multiplied a thousand times, and is "on the job" 

 six days a week, not at one point, but at every point where the "Culp Plan" 

 sign hangs out. 



Under the old methods, the manufacturers' money which should be put 

 into labor, material and factory management is dissipated by competitive 

 selling. After all his efforts and expense the manufacturer finds his dealers 

 are but broken reeds to lean on, for when a competitor comes along with a 

 better discount, or a more silver tongued representative as the case may be, 

 the horse changes color and the painters are busy with a new sign on the 

 dealer's door. Where, then, is the manufacturer's investment in sales 

 promotion? 



Owning a minority interest in a chain of stores, as a salesman Culp Incor- 

 porated is strongly entrenched. Furthermore he is a salesman who produces 

 demand first, and the factory that employs him as such, in association under 

 the Culp Plan, is rendered a super-selling service at no cost, for this salesman 

 is buying for himself. 



Factories, to endure and prosper, must have a permanent, constant 

 and profitable outlet, twelve months a year. 



Culp Plan associated stores have a definite demand. This definite 

 associated demand meets associated production at 56 West 45th St., New 

 York, where, in the case of the Culp Plan store owner, Culp Incorporated 

 becomes "purchasing agent extraordinary," and in the case of Culp Plan 

 associated factories, Culp Incorporated becomes "salesman extraordinary." 



Culp Plan factory contracts are varied. Some include a minority inter- 

 est, some include production under "Culp" brands, some include production 

 under factorv brand, some include entire production and others "overflow," 

 for just as factories have "overflow" production so do Culp Plan stores have 

 "overflow" demand, hence sales and buying activities of Culp Incorporated 

 are not confined to "Culp" brands alone. 



Culp Plan associated factories are pooling their resources for the pur- 

 pose of meeting the demand created by Culp Plan associated distributors 

 and consumers. 



The chain of Culp Plan stores is growing rapidly, and a Culp Plan 

 store today is a Culp Plan store forever. 



George K. Culp, Inc. 



56 WEST 45TH ST. NEW YORK, N. Y. 



