April 1, 1921 



THE INDIA RUBBER WORLD 



new Tr>Kit 

 «OTANICAt 



475 





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Reg. United States Pat. Off. Reg. United Kingdom. 



Published on the 1st of each month by 



THE INDIA RUBBER PUBLISHING CO. 



No. 25 West 45th Street, New York. 

 Telephone — Bryant 2576. 



CABLB ADDRESS: IRWORLD. NEW YORK. 

 HENRY C. PEARSON, F.R.G.S., Editor 



Vol. 64 



APRIL 1.1921 



No. 



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TABLE OF CONTENTS ON LAST PAGE OF READING 



THE RUBBER ASSOCIATION'S EDUCATIONAL PLAN 



THE Rubber Association today represents not 

 only the majority of American rubber manufac- 

 turers but their wealth, experience, enterprise and 

 brains. From the very nature of the industry that 

 supports or supplements all other great industries rub- 

 ber executives have the broadest of all outlooks. They 

 have perforce a knowledge of general manufacture 

 and markets such as no other line demands. This 

 concentration of experience and knowledge through 

 association is in the line not only of efficiency and 

 economy but should be a direct powerful aid to 

 progress. That such a concrete, vital force should be 

 voiceless is unthinkable. Mimeographed letters, cir- 

 culars and printed leaflets are not sufficient. Educa- 

 tional articles, informing paragraphs, pictures, statisti- 

 cal facts, historical sketches published in newspapers, 

 ■-rin magazines or issued in books or bulletins would be 



=v» 



o>of great value. The field is a broad one and so far 

 , its surface only has been scratched. What other asso- 



a. 



ciations have done The Rubber Association can do 

 and do better. 



FORTY-THREE MILLION TIRES? 



THE PERSISTENT PESSIMIST, intoning jeremiads on the 

 outlook, of trade generally, will find but little ma- 

 terial for lamentations in the recent national review of 

 the automobile industry. According to the official figures 

 compiled by the American Automobile Association, the 

 motor car registrations for 1920 reached the surprising 

 total of 9,180,316. Nor does this total include a twelfth 

 month in either California or New York. With those 

 figures added, the total might well reach the figure of 

 9,300,000. Evidently automobile buyers did not worry 

 much about adverse business conditions last year when 

 they thus overtopped 1919's total of 7,065,446. Of the 

 whole number registered, approximately 8,234,490 were 

 classed as passenger cars, 945,826 as commercial; and 

 271,230 in addition as motorcycles. 



To the rubber trade such a showing has considerable 

 interest. It means a large item of business. If 1921 

 should witness a similar 23 per cent increase, this year's 

 output of cars would be 2,111,472, or a possible total 

 registry of 11,411,472 cars for the year. Assuming that 

 four tires and a spare would be needed for initial equip- 

 ment for each car, a total of 10,557,360 tires would have 

 to be produced for the new automobiles. An average of 

 three tires apiece, it is figured, would be required for the 

 9,180,316 cars already in use, thus making a total esti- 

 mated demand for tires in 1921 in the United States of 

 approximately 38,000,000, not to mention even more 

 tubes. 



Despite the always conflicting reports, trade conditions 

 abroad are slowly but surely returning to normal; and 

 it is reasonable to expect that enterprising American tire 

 manufacturers will follow up closely every advantage 

 gained by them during and since the war, and press the 

 sales of perhaps 5,000,000 more tires beyond the seas. 

 Forecasts as to tire sales and manufacture can have as 

 large a percentage of error as those in any other indus- 

 trial line, but it is fair to claim that the foregoing figures 

 are quite conservative and that they afford a fair index 

 of the trend of trade in automobile tires. 



BRITISH RUBBER MEN VERY MUCH AWAKE 



THAT very able and interesting journal. The Rubber 

 Age, of London, asks the question: "Are British 

 rubber manufacturers asleep?" The article that follows 

 it would indicate, by suggestion at least, that the Editor 

 of our esteemed contemporary thinks that they are. 

 Personally, we do not think so. 



In speaking of British rubber manufacturers, one nat- 

 urally thinks of the Dunlop company, with their one 

 hundred millions capital and their tremendous output. 

 Certainly if they are asleep, their great factories in Eng- 



