NINTH ANNUAL YEAR BOOK— PART VII 305 
would, I am sure, add their quota to the same. I own a half interest in 
a creamery in this state and will at any time contribute at least $15.00 per 
year. With such an endowed organization, you can carry on a campaign 
of dairy education that will reach the people and command respect. If 
you reach the people, they will see that they are justly represented. If you 
want any delegates to go to Des Moines, you will be in a position then to 
pay their expenses. In such an organization, everyone interested in dairy- 
ing of any kind should be represented. This would also include breeders 
of the various kind of dairy stock. Such an association seems to me to 
be practical and is worthy of consideration. 
I am satisfied that if five or six men were placed in the field in this 
state, who were competent to give instruction on the production side, in- 
cluding feeding, breeding and formation of test associations to weed out 
poor cows, that the revenues of this state would at least be increased 
within a period of five years, $1,000,000 annually, without increasing the 
number of cows in the state. 
Mr. Shilling will, I hope, excuse me for trespassing on his territory. 
I do not know of anyone better qualified for heading such an organization 
than Mr. Shilling. If an appropriation is secured for placing men in the 
field, and the prospects seem good, I would have these men placed under 
the direction of this association, working in co-operation with the exten- 
sion department and dairy department of the Iowa State College, thus 
keeping the appointments free from politics. I thank you. 
Chairman: The next is an address by E. R. Shoemaker, editor 
of The Creamery Journal, on the subject, "Iowa Needs an Ad- 
vertising Man." 
IOWA NEEDS AN ADVERTISING MAN. 
E. R. SHOEMAKER, WATERLOO, IOWA. 
I am not here to tell you what a grand and glorious state old Iowa is. 
I am not here to tell you that no other state produces the hogs, or poultry 
or eggs or hay or oats or cattle that Iowa does. I am not here to glory 
with you in that only one state beats Iowa in the value of her corn, her 
horses, her mules, her dairy cows and her butter. These are facts every 
lowan should know and of which we should all be proud. To discuss 
them would be interesting and profitable. But, instead of rejoicing with 
you tonight in the greatness of this state, I will ask, and try to answer, 
the question: "What's the matter with Iowa?" 
Iowa is good enough for us all. But, while we are basking in the sun- 
shine of her prosperity, while her land values are increasing year by year; 
while we are marketing millions of dollars of her products each season; 
while we are building bigger barns to keep more stock to eat the gree,t 
crops that Iowa grows, let us not forget that there is a difference between 
$20 and $100 land, and that the kind of farming that pays big dividends 
on one will not do so on the other. 
I am not here to sympathize with the poor Iowa farmer, who has no 
place to live but in a nice, big house surrounded by nice, green lawns and 
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